Matt Bruno

Pioneer
DISC Type : SID

Partner Development Director at Fortis

San Diego County, California, United States

Overview

Matt Bruno is a sales and partnerships leader in the FinTech sector, specializing in payment integrations for ISVs and VARs. A University at Albany graduate, he focuses on developing long-term strategic partnerships to drive revenue. Colleagues describe him as knowledgeable, hardworking, and a person of integrity.

Outside of his primary professional responsibilities, Matt contributes to industry education as a member of the RSPA Education Committee. He has also been quoted in industry publications regarding customized payment solutions for mature POS systems.

He is a contributing author to the book "Credit Card Processing for Sales Agents, " for which he wrote the chapter on telesales.

Personality Overview

Friendly But Fast

Dynamic But Sincere

Decisive But Friendly

They have the unique ability to win both love and respect from their team (or outsiders)  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product

Topics They Care About

ISV Partnerships
His career at Fortis and Payment Logistics has centered on creating and developing long-term partnerships with ISVs and payment application developers to drive revenue.
Embedded Payments
He actively promotes the benefits of robust embedded payment solutions, highlighting how the right partner and tools can future-proof a POS system.
Payment Technology
He has deep expertise in payment gateways like Paygistix, and has spoken on how new payment technologies can serve as key differentiators for POS VARs and ISVs.

Media Appearances

Matt has no verified media appearances

Work History

11-2022
Partner Development Director at Fortis
12-2020
Vice President Of Strategic Partnerships at Payment Logistics
8-2018
RSPA Education Committee Member at RSPA - Retail Solutions Providers Association
7-2011 - 12-2020
Vice President of Sales at Payment Logistics
4-2009 - 7-2011
Director of Sales and Marketing at Payment Logistics

Education

2002 - 2005
BS from University at Albany

More Information

Social Presence :

Prographics :

Exp : 19 Location : San Diego County, California, United States Job Level : Mid-senior Designation : Partner Development Director at Fortis
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Insights For Selling To Matt

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • During followups, use calls or text if needed, they should be fine

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matt is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Matt

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Matt move?

  • They are generally fast movers and can take quick decisions
  • Can Matt take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Matt

Personality Compatibility


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