Matt Cooper-Bradfield

Enthusiast
DISC Type : i

People & Culture at Dutco Construction

Dubai, United Arab Emirates

Overview

Matt is a People and Culture leader specializing in transforming HR departments to drive business outcomes in multicultural environments. He has held senior roles at major UAE developers like Azizi and Ghassan Aboud Group. Matt holds an MA from Kings College London and is described by colleagues as highly intelligent, reliable, and analytical.

His early career was shaped by nearly 15 years as an Intelligence Officer in the UKs Royal Air Force. This experience honed his analytical and strategic capabilities, skills he now applies to complex organizational challenges in the corporate sector, particularly within the construction and real estate industries.

Unique fact: Matt previously served as a Squadron Intelligence Officer on Treble One Squadron in the Royal Air Force.

Personality Overview

Amiable & Agreeable

Story Driven

Consensus Focused

Unlike D or C types, they are convinced more by stories and testimonials.  They prefer to build relationships rather than staying totally transactional. They are generally friendly, so be careful when relying on their word.

Topics They Care About

HR Transformation
His passion is transforming HR departments to focus on business outcomes and executing strategies for organizations to win in the marketplace.
Strategic Talent Acquisition
Frequently posts about urgent, high-level hiring needs for specialized roles like architects, engineers, and designers for major new projects.
Employee Experience
Believes that creating the right employee experience is the key driver for delivering the best possible customer experience.

Media Appearances

Matt has no verified media appearances

Work History

9-2025
People & Culture at Dutco Construction
5-2025 - 9-2025
People Capability and Organisational Capability Consultant at Self Employed
10-2024 - 5-2025
Chief Human Resources Officer at Azizi Developments
Chief Human Resources Officer at Ghassan Aboud Group
1-2021 - 3-2023
Member Nomination & Remuneration Committee at Jashanmal National Co

Education

2009 - 2010
Master of Arts - MA from King's College London

More Information

Social Presence :

Prographics :

Exp : 3 Location : Dubai, United Arab Emirates Job Level : Leadership Designation : People & Culture at Dutco Construction
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Insights For Selling To Matt

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Give them the opportunity to lead the conversation where possible
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matt is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Matt

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Matt move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Matt take some risk or not?

  • They can take some low-probability risks if needed.

You And Matt

Personality Compatibility


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