Matt Coughlan

Observer
DISC Type : ci

Finance Director at Flutter Entertainment

Charleston, South Carolina, United States

Overview

Matt Coughlan is a Finance Director at Flutter Entertainment, where he leads organisational change and transformation. His career includes extensive experience in financial integration and audit management at KPMG, underpinned by a Bachelor of Commerce and a Masters in Management Science from University College Dublin.

Outside of his finance career, Matt is a published author and avid football fan with a passion for "groundhopping"—the hobby of visiting as many football grounds as possible. He wrote a book about his journey to visit 100 different grounds, focusing on non-league clubs.

He is pursuing a Professional Diploma in Artificial Intelligence for Business, showing a commitment to integrating emerging technology with finance.

Personality Overview

Example Seeker

Curious

Value Driven

They ask a lot of questions and rely heavily on information and collaterals.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

Finance Transformation
Currently leads organisational change and transformation across the global finance function at Flutter Entertainment.
Post-Merger Integration
Previously led the complex integration of the finance functions for Flutter and The Stars Group.
Football Groundhopping
Authored a book, "Groundhopper, " detailing his personal quest to visit 100 different football grounds.

Media Appearances

Matt has no verified media appearances

Work History

1-2025
Finance Director at Flutter Entertainment
10-2021 - 1-2025
Director of Global Finance Services at Flutter Entertainment
7-2020 - 9-2021
Head of Finance Integration & Value Capture at Flutter Entertainment
2-2015 - 8-2015
Manager at KPMG
11-2010 - 2-2015
Qualified Audit Senior at KPMG

Education

2-2024 - 6-2024
Professional Diploma from University College Dublin
2010 - 2013
Education details unavailable from Chartered Accountants Ireland

More Information

Social Presence :

Prographics :

Exp : 17 Location : Charleston, South Carolina, United States Job Level : Mid-senior Designation : Finance Director at Flutter Entertainment
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Insights For Selling To Matt

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Persuade objectively how your product will help them achieve their goals
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matt is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Matt

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Matt move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Matt take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Matt

Personality Compatibility


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