Matt Cynkar

Enthusiast
DISC Type : i

Managing Director at Rev1 Ventures

Columbus, Ohio, United States

Overview

As Managing Director at Rev1 Ventures, Matt Cynkar leverages over 20 years of experience in market research and data analysis. He leads a team providing market intelligence and analytics to drive growth for portfolio companies and corporate partners. He earned his BS from Miami University.

Outside of work, Matt lives in Columbus with his wife and two daughters, indicating a focus on family. A self-described "data nerd, " his passion for analytics shapes his professional identity. He is an active supporter of the startup community, often celebrating the achievements of founders.

Unique fact: He is a self-described “data nerd” who translates complex market analytics into actionable growth strategies for startups.

Personality Overview

Consensus Focused

Optimistic

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They are more about building relationships than just cutting deals. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

Market Intelligence
Leads a team at Rev1 dedicated to providing market intelligence and analytics services to help startups understand their customers, competition, and market landscape.
Startup Growth
As part of an investor startup studio, he is deeply involved in helping startups scale by providing strategic services and celebrating their key milestones.
Data-Driven Strategy
With over 20 years in the field, he champions using primary and secondary research to provide data-driven insights that accelerate business growth.

Media Appearances

Matt has no verified media appearances

Work History

1-2020
Managing Director at Rev1 Ventures
5-2018 - 1-2020
Sr. Director, Market Intelligence & Analytics at Rev1 Ventures
4-2015 - 3-2018
Senior Manager Market Research at Alliance Data
2-2012 - 4-2015
Market Research Manager at Alliance Data
1-2010 - 2-2012
Lead Market Research Analyst at Alliance Data

Education

1996 - 2002
BS from Miami University

More Information

Social Presence :

Prographics :

Exp : 21 Location : Columbus, Ohio, United States Job Level : Mid-senior Designation : Managing Director at Rev1 Ventures
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Insights For Selling To Matt

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Speak from experience about success that the product has seen with other customers
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don’t ask too many questions in one go, weave them into the flow
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matt is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Matt

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Matt move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Matt take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Matt

Personality Compatibility


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