Matt De Gruchy

Pioneer
DISC Type : isd

Executive Director, Client Solutions at CTL Communications

London, England, United Kingdom

Overview

Matt de Gruchy is the Executive Director of Client Solutions at CTL Communications, with over 20 years of experience in healthcare communications. He is a change-agent specializing in brand planning, client services, and agency leadership, with a strong focus on building powerful client relationships.

He has a proven track record of leading significant growth, including serving as the CEO of one of the UKs largest and most successful healthcare agencies.

Personality Overview

Dynamic But Sincere

Driven But Considerate

Decisive But Friendly

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Change Communications
He actively discusses the challenges of 'change fatigue' in large organizations and strategies for making enterprise transformation programs effective and impactful.
Healthcare Agency Growth
His career highlights include agency integrations, service launches, and margin improvement, demonstrating a strong focus on business development and operational excellence in the medcomms space.
Pharma Client Leadership
A core belief of his is the power of relationships and client service, having acquired, led, and grown numerous pharmaceutical client accounts throughout his career.

Media Appearances

Multi award-winning agency CTL Communications starts next phase .... Featured in EVCOM (European Voice of Communications)

See Now

Work History

7-2024
Executive Director, Client Solutions at CTL Communications
9-2022 - 7-2024
Managing Director & Global Client Leader at Insocius
2-2022 - 9-2022
Chief Executive, Health at Four Health
8-2020 - 2-2022
Senior Communications Consultant & Client Lead at Insocius
1-2020 - 2-2022
Senior Health Communications Consultant at MDG Consulting

Education

1991 - 1994
Education details unavailable from University of Nottingham
Education details unavailable from Godalming Sixth Form

More Information

Social Presence :

Prographics :

Exp : 24 Location : London, England, United Kingdom Job Level : Senior Designation : Executive Director, Client Solutions at CTL Communications
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Insights For Selling To Matt

During A Call Or A Meeting

DO's

  • During followups, use calls or text if needed, they should be fine
  • Ask them for a lunch or coffee once some rapport has been established
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matt is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Matt

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Matt move?

  • They are generally fast movers and can take quick decisions
  • Can Matt take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Matt

Personality Compatibility


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