Matt Feidler in

Matt Feidler

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Head of Digital Analytics at Vanguard
📍 Greater Philadelphia, United States

Matt Feidler is the Head of Digital Analytics at Vanguard, leveraging deep expertise in data and measurement from his previous roles as a Principal Analytical Lead at Google and Global Digital Analytics Manager at GSK. He holds a B. S. from Virginia Tech and is a certified Google Analytics professional.

He is an advocate for environmental causes, demonstrated by his support for organizations focused on conservation and the preservation of open spaces.

Matt is a recipient of the Google Breakthrough Impact Award and the IBM Service Excellence Award.

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Experience
18 Years
Current Role
Head of Digital Analytics
Job Level
Mid-senior
Location
Greater Philadelphia, United States
Personality Overview

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Priorities

Topics Matt cares about

Digital Analytics
His career is centered on digital analytics, having led global teams at GSK and now heading the function at Vanguard, demonstrating a long-term commitment.
Data-driven Strategy
At Google, his role was to help businesses thrive using data and measurement. At GSK, he developed global digital measurement strategies for leadership.
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Career

Work history

11-2025
Head of Digital Analytics
Vanguard
2-2018 - 10-2025
Principal Analytical Lead
Google
1-2016 - 2-2018
Global Digital Analytics Manager
GSK
1-2014 - 1-2016
Digital Optimization Specialist
GSK
10-2012 - 1-2014
Digital Delivery Lead
Fabric Worldwide
In the press

Media appearances

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Education
2003 - 2007
B.S.
Virginia Tech
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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