Matt Feidler

Observer
DISC Type : ic

Head of Digital Analytics at Vanguard

Greater Philadelphia, United States

Overview

Matt Feidler is the Head of Digital Analytics at Vanguard, leveraging deep expertise in data and measurement from his previous roles as a Principal Analytical Lead at Google and Global Digital Analytics Manager at GSK. He holds a B. S. from Virginia Tech and is a certified Google Analytics professional.

He is an advocate for environmental causes, demonstrated by his support for organizations focused on conservation and the preservation of open spaces.

Matt is a recipient of the Google Breakthrough Impact Award and the IBM Service Excellence Award.

Personality Overview

Assertive

Value Driven

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Digital Analytics
His career is centered on digital analytics, having led global teams at GSK and now heading the function at Vanguard, demonstrating a long-term commitment.
Data-driven Strategy
At Google, his role was to help businesses thrive using data and measurement. At GSK, he developed global digital measurement strategies for leadership.
Marketing Technology
[Predicted] His extensive experience with Adobe and Google Analytics, coupled with an Ensighten certification, signals a deep interest in the martech landscape.

Media Appearances

Matt has no verified media appearances

Work History

11-2025
Head of Digital Analytics at Vanguard
2-2018 - 10-2025
Principal Analytical Lead at Google
1-2016 - 2-2018
Global Digital Analytics Manager at GSK
1-2014 - 1-2016
Digital Optimization Specialist at GSK
10-2012 - 1-2014
Digital Delivery Lead at Fabric Worldwide

Education

2003 - 2007
B.S. from Virginia Tech

More Information

Social Presence :

Prographics :

Exp : 18 Location : Greater Philadelphia, United States Job Level : Mid-senior Designation : Head of Digital Analytics at Vanguard
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Insights For Selling To Matt

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Share testimonials from known people and give multiple examples of product value
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matt is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Matt

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Matt move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Matt take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Matt

Personality Compatibility


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