Matt Ferguson

Commander
DISC Type : D

Director of Content Marketing at Yamaha Guitar Group

Los Angeles Metropolitan Area, United States

Overview

Matt has no verified overview

Personality Overview

Very Quick

Impact-Driven

Candid & Clear

They do not care very much about building rapport or relationships.  They are less concerned about the product and more about its potential impact. They respond better to strong and respectful interactions.

Topics They Care About

Matt has no verified topics they care about

Media Appearances

Matt has no verified media appearances

Work History

3-2024
Director of Content Marketing at Yamaha Guitar Group
11-2022 - 3-2024
Director of Video + Artist/Influencer Marketing I Yamaha Guitar Group Inc. at Yamaha Guitar Group
4-2018 - 11-2022
Director of Artist Relations I Yamaha Guitar Group Inc. at Yamaha Guitar Group
7-2017 - 3-2018
Director of Artist Relations Yamaha Guitar Division I Yamaha I Line 6 at Line 6
3-2015 - 6-2017
Product Marketing - Artist Relations Manager at Line 6

Education

1990 - 1992
Education details unavailable from El Camino College
Education details unavailable from Crucial Conversations Certified - Vital Smarts

More Information

Social Presence :

Prographics :

Exp : 27 Location : Los Angeles Metropolitan Area, United States Job Level : Mid-senior Designation : Director of Content Marketing at Yamaha Guitar Group
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Insights For Selling To Matt

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Get to the point quickly instead of spending time doing small talk
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don’t take too much time in sending them information if they ask for any
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matt is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Matt

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Matt move?

  • If convinced, they can reach decisions quite fast.
  • Can Matt take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Matt

Personality Compatibility


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