Matt Fraser

Energizer
DISC Type : I

President, Employee Benefits Consultant at HGA Employee Benefits

Canada

Overview

Matt Fraser is the President of HGA Employee Benefits, bringing over 20 years of experience in guiding business owners through the complexities of strategic benefit programs. A graduate of the marketing program at NAIT, colleagues describe him as knowledgeable, trustworthy, and energetic, with a passion for helping companies attract and retain talent.

Outside of his professional life, Matt is an outdoors enthusiast who enjoys exploring nature, golfing, and spending time with his family at the lake. He is also actively involved in his community, serving as a member of the Board of Directors for the Kids Up Front Foundation in Edmonton.

He began his career in commercial real estate, which trained him on how to communicate effectively with C-level decision makers.

Personality Overview

Believer

Full Of Energy

Informal

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Topics They Care About

Strategic Benefits Design
He focuses on designing custom benefit programs that support employee retention, control costs, and align with his clients' broader business strategies.
SME Business Growth
His practice is focused on owner-managed companies with 10–300 employees, indicating a strong interest in the challenges and growth opportunities within small to medium-sized enterprises.
Youth Empowerment
He serves on the board of the Kids Up Front Foundation in Edmonton, a cause dedicated to providing experiences to deserving children and youth.

Media Appearances

Matt has no verified media appearances

Work History

11-2024
President, Employee Benefits Consultant at HGA Employee Benefits
6-2016 - 6-2020
Member Board of Directors at Kids Up Front Foundation (Edmonton)
7-2003 - 10-2024
VP Consulting at Silverberg Group
11-2002 - 7-2003
Financial Advisor at London life / Great-West Lifeco Inc
1999 - 2002
Broker at CB Richard Ellis

Education

1997 - 1999
Diploma from NAIT (Northern Alberta Institute of Technology)
1993 - 1995
Education details unavailable from Ross Sheppard High School

More Information

Social Presence :

Prographics :

Exp : 22 Location : Canada Job Level : Senior Designation : President, Employee Benefits Consultant at HGA Employee Benefits
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Insights For Selling To Matt

During A Call Or A Meeting

DO's

  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Do some small talk, ask them how things are going on their side
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Don’t assume a yes just because they have not said no
  • Don’t be too formal, focus on building comfort and trust
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matt is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Matt

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Matt move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Matt take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Matt

Personality Compatibility


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