Matt Hesse

Wildcard
DISC Type : ics

General Manager/CEO at Country Pride Services Cooperative

Bingham Lake, Minnesota, United States

Overview

Matt Hesse is the General Manager and CEO of Country Pride Services Cooperative, bringing extensive experience from the agricultural technology sector. He has held senior leadership roles in sales and business development at innovative companies like Agtonomy and Monarch Tractor, focusing on bringing autonomous solutions to farmers.

He has a strong background in P&L management, building channel partnerships, and leading sales teams within the agricultural equipment industry.

Matt transitioned from leadership roles at cutting-edge ag-tech startups to heading a traditional, farmer-owned agricultural cooperative.

Personality Overview

ROI Driven

Friendly But Slow

Requires Proof

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Agricultural Technology
His career includes senior roles at ag-tech innovators like Agtonomy, Monarch Tractor, and Sabanto, focusing on bringing practical autonomous solutions to farms.
Go-to-Market Strategy
Previously served as Sr. VP of Sales and VP of Business Development, demonstrating expertise in channel partners, equipment sales, and sales processes.
Rural Cooperatives
In his current CEO role, he emphasizes strong relationships, customer focus, and a commitment to serving rural communities through the cooperative model.

Media Appearances

Matt has no verified media appearances

Work History

12-2025
General Manager/CEO at Country Pride Services Cooperative
11-2024 - 12-2025
Vice President of Business Development & Partnerships at Agtonomy
9-2023 - 11-2024
Sr VP of Sales at Monarch Tractor
10-2022 - 9-2023
VP Sales and Marketing at Sabanto
10-2017 - 3-2022
Chief Executive Officer at FIELDREVEAL LLC

Education

1995 - 1997
Education details unavailable from RidgeWater College

More Information

Social Presence :

Prographics :

Exp : 28 Location : Bingham Lake, Minnesota, United States Job Level : N/A Designation : General Manager/CEO at Country Pride Services Cooperative
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Insights For Selling To Matt

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Invite them for a social do but don’t rely solely on the relationship
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matt is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Matt

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Matt move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Matt take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Matt

Personality Compatibility


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