Matt J. Friend

Visionary
DISC Type : Ds

Co-Founder at First American Family Office Foundation (F.A.F.O. Foundation)

New York, New York, United States

Overview

Matt J. Friend is a Principal at First American Settlements, specializing in distressed receivables and real estate investments. He also leads First American Multifamily, focusing on repositioning properties, and is a Co-Founder of the F. A. F. O. Foundation.

Outside of his professional roles, Matt is involved in philanthropic endeavors through the F. A. F. O. Foundation, dedicated to distributing books that make a difference in everyday life.

People often call him bright, dedicated, a mentor, and a great partner.

Personality Overview

Risk Tolerant

Big Vision Person

Goal-Oriented

They are very professional in their approach and can weigh multiple perspectives together.  They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Distressed Assets
As Principal at First American Settlements and Senior Portfolio Manager at Argo Partners, Matt focuses on purchasing distressed receivables and claims in bankruptcy cases.
Multifamily Real Estate
Matt is President of First American Multifamily, where he focuses on repositioning operationally impaired properties and investing in cash-flowing multifamily assets.
Philanthropic Reading
As Co-Founder of the F. A. F. O. Foundation, Matt is committed to funding and distributing books to make a real difference in everyday life.

Media Appearances

Matt has no verified media appearances

Work History

1-2026
Co-Founder at First American Family Office Foundation (F.A.F.O. Foundation)
7-2025
Principal at First American Settlements
1-2025
President at First American Multifamily
10-2023 - 12-2025
Principal at Karpe Diem Capital
9-2017 - 12-2024
Senior Portfolio Manager at Argo Partners

Education

2008 - 2011
MBA from NYU Stern School of Business
B.A. from University of Maryland

More Information

Social Presence :

Prographics :

Exp : 20 Location : New York, New York, United States Job Level : Leadership Designation : Co-Founder at First American Family Office Foundation (F.A.F.O. Foundation)
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Insights For Selling To Matt

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't shy away from asking hard questions, but be extra polite
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matt is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Matt

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Matt move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Matt take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Matt

Personality Compatibility


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