Matt John

Evaluator
DISC Type : csd

Director of Digital at Swansea Bay University Health Board

Neath Port Talbot, Wales, United Kingdom

Overview

Matt John serves as the Director of Digital at Swansea Bay University Health Board, bringing over two decades of dedicated experience in the ICT and healthcare sectors. A graduate of Swansea University with a Master of Science, his career shows a consistent progression through leadership roles within NHS Wales, from informatics to digital strategy.

His entire career has been focused on improving healthcare through technology within the Welsh public health system.

Personality Overview

Fast But Analytical

Hard To Convince

Thorough Evaluator

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Digital Healthcare
His current role as Director of Digital and his 20+ years of experience are focused on leveraging technology in the healthcare sector.
Health Informatics
His career progression from Head of ICT and Assistant Director of Informatics to CIO highlights a deep expertise in this specific field.
NHS Wales
He has built his career within various entities of NHS Wales and lists it as a primary interest, showing a strong connection to the organization.

Media Appearances

Matt has no verified media appearances

Work History

12-2020
Director of Digital at Swansea Bay University Health Board
4-2019 - 11-2021
Chief Information Officer at Swansea Bay University Health Board
7-2018 - 11-2021
Chief Information Officer (Associate Director of Informatics) at ABMU Health Board
9-2016 - 11-2021
Assistant Director of Informatics at Abertawe Bro Morgannwg University Health Board
1-2009 - 9-2016
Head of ICT Programmes at NHS Wales

Education

1996 - 1997
Master of Science (MSc) Distinction from Swansea University
1991 - 1995
Bachelor of Science (BSc) from University of Wales, Cardiff

More Information

Social Presence :

Prographics :

Exp : 28 Location : Neath Port Talbot, Wales, United Kingdom Job Level : Mid-senior Designation : Director of Digital at Swansea Bay University Health Board
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Insights For Selling To Matt

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matt is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Matt

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Matt move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Matt take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Matt

Personality Compatibility


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