Carl Mustad

Examiner
DISC Type : cs

Assistant Director of Technology at Swansea Bay University Health Board at Swansea Bay University Health Board

Baglan, Wales, United Kingdom

Overview

Carl Mustad is a seasoned technology leader with a long track record within NHS Wales. As Assistant Director of Digital Technology, he provides strategic direction for infrastructure, cybersecurity, and service delivery, ensuring alignment with organisational goals. He holds an HND from Swansea Technical College.

He started his career in IT in 1985, witnessing the full evolution of technology from siloed infrastructure to todays integrated digital landscape.

Personality Overview

Late Adopter

Tough To Convince

Unexpressive

They do not like taking risks at all and go for proven options in the end.  They are quite aware of their needs and limitations, so they are unlikely to over-promise. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Cyber Resilience
Believes true cyber resilience extends beyond tools, requiring a culture of security and board-level leadership.
AI in Healthcare
Recognizes the incredible potential of AI to transform patient care and the importance of workforce adoption.
Digital Transformation
Passionate about modernizing technical ecosystems and driving large-scale digital change to enhance operational resilience and patient care.

Media Appearances

Carl has no verified media appearances

Work History

12-2020
Assistant Director of Technology at Swansea Bay University Health Board at Swansea Bay University Health Board
9-1997
Head of ICT Operations at ABM University Health Board
1997
Head of ICT Operations - ABM University Health Board at NHS Wales
Head of ICT Operations - ABM University Health Board at NHS Wales

Education

Education details unavailable from Gowerton Comprehensive School
1979 - 1981
HND from Swansea Technical College

More Information

Social Presence :

Prographics :

Exp : 29 Location : Baglan, Wales, United Kingdom Job Level : Mid-senior Designation : Assistant Director of Technology at Swansea Bay University Health Board at Swansea Bay University Health Board
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Insights For Selling To Carl

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carl is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Carl

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Carl move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Carl take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Carl

Personality Compatibility


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