Matt Johnson, PhD
Visionary · DISC type DsMatt is a neuroscientist and professor at Hult International Business School, holding a PhD from Princeton University. He applies insights from neuroscience and psychology to branding and consumer behavior, authoring books like "Blindsight" and consulting for brands like Nike.
Beyond his professional focus, Matt has a background in sports, having played intramural soccer, volleyball, and baseball during his university years. He explores broad psychological topics, from the power of praise to the nature of creativity, in his public writing.
He once left the world of academic neuroscience in a small college town for a completely new life in business consulting in Shanghai.
Read the full overview →How Matt shows up
They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.
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Dominance (D)
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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