Matt Johnson, PhD in

Matt Johnson, PhD

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Author for Branding that Means Business: Building Enduring Bonds between Brands, Consumers & Markets at The Economist
📍 Greater Boston, United States

Matt is a neuroscientist and professor at Hult International Business School, holding a PhD from Princeton University. He applies insights from neuroscience and psychology to branding and consumer behavior, authoring books like "Blindsight" and consulting for brands like Nike.

Beyond his professional focus, Matt has a background in sports, having played intramural soccer, volleyball, and baseball during his university years. He explores broad psychological topics, from the power of praise to the nature of creativity, in his public writing.

He once left the world of academic neuroscience in a small college town for a completely new life in business consulting in Shanghai.

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Experience
17 Years
Current Role
Author for Branding that Means Business: Building Enduring Bonds between Brands, Consumers & Markets
Job Level
Junior
Location
Greater Boston, United States
Personality Overview

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Priorities

Topics Matt cares about

Neuroscience of Branding
He explores how brands create meaning and connection in his books "Blindsight" and "Branding That Means Business, " which apply a social neuroscience lens to marketing.
Consumer Psychology
His research and teaching at Hult and Harvard focus on the hidden neural mechanisms that influence consumerism and purchasing behavior.
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Career

Work history

2022
Author for Branding that Means Business: Building Enduring Bonds between Brands, Consumers & Markets
The Economist
1-2019
Professor of Neuroscience and Marketing
Hult International Business School
6-2024
Instructor, Professional and Executive Development
Harvard University
3-2020
Columnist / Writer
Psychology Today
6-2019 - 10-2019
Expert in Residence
Nike
In the press

Media appearances

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Education
2008 - 2013
Doctor of Philosophy (PhD)
Princeton University
2008
BA
UC San Diego
Visiting Research Fellow; D.I.N.E. Cluster of Excellence
Freie Universität Berlin
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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