Matt Kay

Commander
DISC Type : D

Sales Lead at Malebox Health Ltd

Manchester Area, United Kingdom

Overview

Matt Kay is a Sales Director with over 15 years of experience building Go-to-Market strategies for tech scaleups in the UK and Ireland. He has successfully scaled two SaaS startups and holds both BA and MA degrees from the University of Leeds. Colleagues consistently describe him as diligent, hardworking, and passionate.

He is a strong advocate for mastering sales fundamentals that are often overlooked, such as discipline, emotional intelligence, and consistency. He believes in creating efficient, customer-centric sales processes rather than simply chasing higher volume, a common pitfall he frequently observes in the industry.

Matt has personally won and expanded contracts with world-renowned brands including Nike, Hilton, Sky, Dyson, and Starbucks.

Personality Overview

Impact-Driven

Strong-Willed

Decisive

More than the product, they care about the effectiveness of the product.  They like to be in a position where they can control the conversation and terms. They like to act fast and expect others to do the same.

Topics They Care About

GTM Strategy
He consults founders on Go-to-Market strategy and frequently posts about common mistakes companies make when trying to scale sales operations.
Sales Fundamentals
He emphasizes foundational sales skills that are not formally taught, such as active listening, emotional intelligence, consistency, and financial literacy.
Scaling Tech Startups
His experience includes scaling two SaaS startups and expanding a sales team by 5x in just nine months, demonstrating a clear focus on rapid growth.

Media Appearances

Matt has no verified media appearances

Work History

5-2025
Sales Lead at Malebox Health Ltd
4-2025 - 12-2025
Sales Director at Damage Control
1-2025
Director at Growth Spark
4-2023 - 9-2024
Head of Sales at Snigel
10-2022
Mentor at RevGenius

Education

2009 - 2010
Master of Arts (MA) from University of Leeds
2006 - 2009
Bachelor of Arts (BA) from University of Leeds

More Information

Social Presence :

Prographics :

Exp : 12 Location : Manchester Area, United Kingdom Job Level : Mid-senior Designation : Sales Lead at Malebox Health Ltd
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Insights For Selling To Matt

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matt is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Matt

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Matt move?

  • They can take decisions very fast if you manage to convince them.
  • Can Matt take some risk or not?

  • The risks don’t matter much to them.

You And Matt

Personality Compatibility


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