Matt Lincoln

Visionary
DISC Type : Ds

Director of Product Management at Apollo.io

Chicago, Illinois, United States

Overview

Matt Lincoln is a Director of Product at Apollo. io, specializing in building impactful digital products. His experience spans leading growth and fulfillment teams at Shopify and United Airlines, where he helped grow digital channels to $18B. Colleagues describe him as a high-impact leader with a clear, long-term vision. He holds a Masters degree from Northwestern University.

He holds a patent for technology that selectively provides an invoice payment option for business customers in e-commerce applications.

Personality Overview

Early Adopter

Direct & Assertive

Risk Tolerant

They might take some time to make their mind up but once they do, they don't change it easily.  Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Go-to-Market Strategy
His current role at Apollo. io is focused on building the next generation of go-to-market tools for revenue teams, a topic he frequently posts about.
Product-Led Growth
His career highlights his focus on leveraging product to drive significant business growth, from United Airlines to Shopify and now Apollo. io.
Empowering Small Teams
He has stated a passion for building tools that help smaller teams compete with larger, well-resourced companies, which was a key reason for joining Apollo. io.

Media Appearances

Matt has no verified media appearances

Work History

7-2023
Director of Product Management at Apollo.io
11-2021 - 7-2023
Product Area Lead/Director at Shopify
7-2020 - 11-2021
Director of Product – Growth, Experimentation, & UX Research at United Airlines
1-2018 - 7-2020
Group Prouduct Manager, Growth at United Airlines
12-2015 - 1-2018
Senior Product Manager - Digital Platforms, Optimization, and Personalization at United Airlines

Education

Master's degree from Northwestern University
4-2023 - 7-2023
Product Management Leadership from Reforge

More Information

Social Presence :

Prographics :

Exp : 14 Location : Chicago, Illinois, United States Job Level : Mid-senior Designation : Director of Product Management at Apollo.io
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Insights For Selling To Matt

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't go over them unless you are left with no other option
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matt is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Matt

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Matt move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Matt take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Matt

Personality Compatibility


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