Matt Marcus

Commander
DISC Type : D

CEO / Founder at Rhombus.Ventures

Evanston, Illinois, United States

Overview

Matt is the CEO of Rhombus. Ventures, a studio developing new business models for an AI-augmented world. An award-winning marketer with a Master of Design, he previously led AI initiatives for Publicis NA and co-founded the AI practice at R/GA. Colleagues describe him as a "brilliant mind" and "design genius. "

Originally trained as a filmmaker, Matt applies behavioral insights and storytelling principles to his work in business strategy and product design. This creative foundation informs his focus on developing systematic solutions that have a strong emotional resonance with users and solve complex organizational challenges.

He personally conceived and built an enterprise-ready creative production tool called NewMatic from the ground up.

Personality Overview

Candid & Clear

Very Quick

Decisive

They respond better to strong and respectful interactions.  They do not care very much about building rapport or relationships. They prefer to move quickly, and expect the same from others.

Topics They Care About

Human-AI Collaboration
His current venture focuses on "Human+" models, and his posts emphasize human-accelerated work, viewing AI as a tool to augment, not just automate, human potential.
AI for Creatives
He built NewMatic, a full-stack creative production tool for agencies, showing a deep interest in applying AI to enhance the creative and production process.
Future of Education
He publicly shares his thoughts on the need to embrace AI in education to prepare the next generation for a changing workforce, rather than restricting its use.

Media Appearances

Matt has no verified media appearances

Work History

3-2024
CEO / Founder at Rhombus.Ventures
12-2020 - 2-2024
CXO Publicis Agencies NA & Le Truc at Le Truc
11-2019 - 8-2022
Chief Experience Officer at Leo Burnett
8-2019
SVP, ECD Brand Ai at R/GA
2-2015 - 5-2017
VP, ECD, Business Transformation at R/GA

Education

8-1995 - 5-1998
Master of Design from Illinois Institute of Technology
1990 - 1994
B.A. from University of Wisconsin-Madison

More Information

Social Presence :

Prographics :

Exp : 9 Location : Evanston, Illinois, United States Job Level : Leadership Designation : CEO / Founder at Rhombus.Ventures
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Insights For Selling To Matt

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Be respectful but crisp
  • Hold your ground without indulging in one-upmanship

DONT's

  • Avoid being too verbose
  • Don't try too hard to forge relationships with them
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matt is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Matt

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Matt move?

  • If convinced, they can reach decisions quite fast.
  • Can Matt take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Matt

Personality Compatibility


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