Matt Sanders

Evaluator
DISC Type : csd

Director, Product Marketing at Relyance AI

San Francisco Bay Area, United States

Overview

Matt has no verified overview

Personality Overview

Thorough Evaluator

Hard To Convince

Quality Focused

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Matt has no verified topics they care about

Media Appearances

Matt has no verified media appearances

Work History

10-2024
Director, Product Marketing at Relyance AI
11-2022 - 10-2024
Director of Product Marketing and GTM Enablement at Luminary Cloud
9-2021 - 8-2022
Manager, Product Marketing at Hopin
3-2021 - 9-2021
Sr. Product Marketing Manager at Hopin
3-2019 - 3-2021
Global Sales Enablement & Go-To-Market Strategy at Zscaler

Education

2009 - 2013
Bachelor of Business Administration (B.B.A.) from Central Michigan University

More Information

Social Presence :

Prographics :

Exp : 11 Location : San Francisco Bay Area, United States Job Level : Mid-senior Designation : Director, Product Marketing at Relyance AI
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Insights For Selling To Matt

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matt is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Matt

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Matt move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Matt take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Matt

Personality Compatibility


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