Matt Sonderman

Observer
DISC Type : ic

GTM at 11x

San Rafael, California, United States

Overview

Matt is a results-driven Go-to-Market professional with deep expertise in customer success within the SaaS industry. A graduate of San José State University, he has a proven history of managing multi-million dollar accounts at companies like Voxel and Gong, consistently exceeding growth targets. Colleagues describe him as having exceptional grit and determination.

Based on his time at San José State University, he may have an affinity for Bay Area sports. Professionally, he shows a keen interest in fostering strong internal relationships, particularly between talent acquisition and engineering teams to achieve hiring goals and build effective teams.

He achieved the largest upsell in his segments history during his time at Gong.

Personality Overview

Curious

Example Seeker

Value Driven

They are likely to ask many questions and look heavily for supporting information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Customer Success
His career is centered on managing enterprise accounts, using customer feedback to shape product roadmaps, and driving high net dollar retention rates.
SaaS Revenue Growth
He has a strong record of growing revenue, including increasing one account's ARR from $25k to $185k through strategic cross-selling and excellent adoption.
Go-to-Market Strategy
His current role and focus are on GTM. He actively promotes his team's work and seems energized by bringing new things to market at 11x.

Media Appearances

Matt has no verified media appearances

Work History

6-2025
GTM at 11x
2-2024 - 6-2025
Customer Success Manager at Voxel
1-2023 - 1-2024
Senior Enterprise Customer Success Manager at CoderPad
7-2021 - 1-2023
Customer Success Manager at Gong
7-2020 - 7-2021
Senior Sales Development Representative at Gong

Education

2012 - 2015
Bachelor’s Degree from San José State University
Education details unavailable from Sandler

More Information

Social Presence :

Prographics :

Exp : 6 Location : San Rafael, California, United States Job Level : N/A Designation : GTM at 11x
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Insights For Selling To Matt

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Help them understand the risk aspect fully while inspiring confidence
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matt is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Matt

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Matt move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Matt take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Matt

Personality Compatibility


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