Matt Tebbit

Examiner
DISC Type : cs

Director of Dining Services at University of Reading

Reading, England, United Kingdom

Overview

Matt Tebbit is the Director of Dining Services at the University of Reading, where he leads food and beverage operations. He is a recognized leader in sustainable hospitality, spearheading initiatives that earned the university a 3-star accreditation from the Sustainable Restaurant Association and international recognition for adopting health-forward principles. He holds a BSc from The University of Reading.

Outside of his primary role, Matt serves as a Non-Executive Director for TUCO, the UKs professional body for in-house caterers in higher education, and chairs its Sustainability Group. His work often involves international collaboration with institutions like Stanford University and The Culinary Institute of America, reflecting a deep interest in global food systems.

Matt has led Reading to become the first UK university to join the Menus of Change University Research Collaborative, a US-based initiative focused on plant-forward diets.

Personality Overview

Overcautious

Unexpressive

Tough To Convince

The only way to convince them is by showing them examples and ample proof.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They tend to have clarity about their needs and constraints, and are unlikely to over-promise.

Topics They Care About

Sustainable Hospitality
He has led the University of Reading to achieve a 3-star sustainability rating and a personal award for his sustainability work, focusing on locally sourced ingredients and waste reduction.
Higher Education Catering
As a director at both the University of Reading and TUCO, he is a key figure in shaping the strategy and standards for UK university catering.
Plant-Forward Diets
He champions the "Menus of Change" principles and is involved in research on the EAT-Lancet report, focusing on making sustainable and healthy food desirable to students.

Media Appearances

Matt has no verified media appearances

Work History

6-2024
Director of Dining Services at University of Reading
3-2017 - 6-2024
Head of Bars and Dining at University of Reading
5-2010 - 3-2017
University Bars Manager at University of Reading
1-2024
Non-Executive Director at TUCO Ltd

Education

2003 - 2006
BSc from The University of Reading
1996 - 2003
Education details unavailable from Maidstone Grammar School

More Information

Social Presence :

Prographics :

Exp : 15 Location : Reading, England, United Kingdom Job Level : Mid-senior Designation : Director of Dining Services at University of Reading
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Insights For Selling To Matt

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Ask them which other stakeholders would be important for this purchase decision
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matt is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Matt

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Matt move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Matt take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Matt

Personality Compatibility


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