Matteo Cassarino is the Chief Digital Officer at Graff, where he is responsible for driving the brands global digital strategy and vision. With previous leadership experience as the Global Head of eCommerce at Versace, he specializes in omnichannel and digital commerce for the luxury sector. He holds a Master of Arts from the University of Glasgow.
He has a strong focus on perfection and elevating the customer journey, stating he wanted Graffs eCommerce platform to embrace an "Only Perfection Matters" attitude. He is passionate about using technology, like video, to help clients fully appreciate the beauty of high-end jewelry.
He spearheaded a key partnership to launch a new global eCommerce experience, significantly expanding Graffs international online presence into markets like China.
Matteo Cassarino
Chief Digital Officer at Graff
London Area, United Kingdom
Overview
Topics They Care About
Global eCommerce Strategy
He is leading Graff's global digital expansion, including a strategic focus on the China market and launching new international eCommerce platforms.
Luxury Customer Experience
He emphasizes that "Only Perfection Matters" and aims to create digital platforms that reflect the brand's high standards of quality and craftsmanship.
Brand Heritage Storytelling
His social media posts frequently celebrate Graff's 65-year family heritage, history-making milestones, and the passion behind the brand's creations.
Media Appearances
Matteo has no verified media appearances
Work History
11-2019
Chief Digital Officer at Graff
4-2018 - 10-2019
Omnichannel, eCommerce & Digital Freelance Consultant at Chalhoub Group
3-2016 - 4-2018
Global Head of eCommerce & Digital at Versace
9-2015 - 2-2016
Omnichannel Programme Manager at PVH Corp.
2-2015 - 9-2015
eCommerce Programme Manager at PVH Corp.
9-2013 - 9-2015
Senior Manager eCommerce Experience at Tommy Hilfiger
Education
2004 - 2007
Master of Arts from University of Glasgow
More Information
Social Presence :
Prographics :
Exp : 12
Location : London Area, United Kingdom
Job Level : Leadership
Designation : Chief Digital Officer at Graff
