Ana Monzon

Trailblazer
DISC Type : ID

Global Vice President of Digital Product, Product Design and User Experience at Gucci

London, England, United Kingdom

Overview

Ana Monzon is a Chief Digital & Product Officer with 15+ years of experience leading AI-driven customer experiences for luxury brands like Gucci and Burberry. Colleagues describe her as an intelligent, strategic, and incredibly talented leader. She holds certifications in AI proficiency and an MA from the University of Navarr.

Before her career in digital product leadership, Ana was a journalist and news reporter in South America. She later moved to the UK to become a Producer and Director for major channels, including MTV, National Geographic, and the Discovery Channel, producing several well-known series.

Unique fact: Ana started her career as a documentary filmmaker and producer for globally recognized television channels.

Personality Overview

Persuasive

Informal

Assertive

They prefer to ensure that they are in control of the situation.  They will bat for you if they come to believe in you. They are not against taking risks and can make tough decisions when required.


Topics They Care About

AI-Driven CX
Her core focus is leveraging AI for personalization and creating exceptional customer experiences in the luxury retail sector, a key theme in her roles at Gucci and Burberry.
Luxury eCommerce
She has extensive experience leading global eCommerce and omnichannel strategies for top luxury brands, directly contributing to over £1B in digital revenue at Gucci.
Digital Transformation
Specializes in leading large-scale digital transformation programs, redesigning global platforms and aligning technology with brand excellence to drive measurable growth.

Media Appearances

Ana has no verified media appearances

Work History

2-2022 - 4-2025
Global Vice President of Digital Product, Product Design and User Experience at Gucci
5-2013 - 2-2022
VP Digital Product, Product Design and Content publishing -Global at Burberry
9-2009 - 4-2013
Entrepeneur and Founder at We Are Apps
5-2012 - 2-2013
Senior Consultant at Monitise Create
1-1997 - 1-2009
Producer/Director at MTV, Channel 4, National Geographic, Discovery Channel

Education

1988 - 1992
MA from University of Navarra

More Information

Social Presence :

Prographics :

Exp : 27 Location : London, England, United Kingdom Job Level : N/A Designation : Global Vice President of Digital Product, Product Design and User Experience at Gucci
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Insights For Selling To Ana

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Talk about yourself and some of your achievements at the start of the conversation
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ana is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Ana

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Ana move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Ana take some risk or not?

  • If necessary, they will be ready to take risks.

You And Ana

Personality Compatibility


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