Matthew Barnes in

Matthew Barnes

Trailblazer · DISC type ID
Executive Vice President at Advertising Specialty Institute
📍 Washington Crossing, Pennsylvania, United States

Matthew is a results-driven technology and media executive at the Advertising Specialty Institute, where he focuses on B2B portfolio expansion and profitable growth. He holds a BA from The George Washington University and is described by colleagues as a forward-thinking, innovative, and creative leader with integrity.

Based in the Philadelphia area, he lives with his wife and two daughters. His interests appear focused on professional endeavors, including tracking industry trends, attending events, and following the financial aspects of the technology sector.

He once relocated his family to Australia to lead an international business initiative, successfully managing a company acquisition and its subsequent expansion.

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Experience
26 Years
Current Role
Executive Vice President
Job Level
Leadership
Location
Washington Crossing, Pennsylvania, United States
Personality Overview

How Matthew shows up

Charismatic
Values Relationships
Achievement-Oriented

They are charming and have the ability to align others behind their decisions. They are more likely to be open to unproven but exciting technologies. If they come to believe in your value proposition, they will be your champion.

Priorities

Topics Matthew cares about

B2B Revenue Growth
His executive roles consistently focus on driving top-line growth, recurring revenue, and margin improvement for B2B software and media portfolios.
Talent Development
He explicitly states that he is most proud of finding and developing exceptional talent and creating a motivated work environment for colleagues.
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Career

Work history

3-2023
Executive Vice President
Advertising Specialty Institute
9-2020 - 3-2023
Senior Vice President, Supplier Sales & Marketing
Advertising Specialty Institute
10-2014 - 9-2020
Vice President, Publishing & Media Services
Advertising Specialty Institute
3-2012 - 10-2014
President
CC3 Ventures, Inc & Cohn Family Ventures PTY LTD trading as Pantheon Systems
12-2006 - 3-2012
Group President/Publishing Director
North American Publishing Company
In the press

Media appearances

ASI Makes Significant Executive Personnel Moves. Featured in Advertising Specialty Institute – Newsletters
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ASI Promotes Matt Barnes to Chief Commercial Officer. Featured in Advertising Specialty Institute – Industry News
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Education
BA
The George Washington University
Social presence
in
Behavioral profile

DISC profile (public)

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Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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