Matthew Cox

Visionary
DISC Type : Ds

Senior Strategy Director at WPP Media Denmark

Copenhagen, Capital Region of Denmark, Denmark

Overview

Matthew has no verified overview

Personality Overview

Direct & Assertive

Risk Tolerant

Fast But Thoughtful

They exhibit a rare combination of being result-oriented but patient at the same time.  They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Matthew has no verified topics they care about

Media Appearances

Matthew has no verified media appearances

Work History

3-2023
Senior Strategy Director at WPP Media Denmark
2-2022 - 3-2023
Strategy Director at WPP Media Denmark
8-2020 - 2-2022
Strategy Director // Owner at White Rabbit Strategy
1-2020 - 7-2020
Freelance Mixed Strategy Lead at SYZYGY
4-2014 - 12-2019
Senior Strategic Planner // WPP CX Lead at Wunderman Thompson

Education

2024 - 2024
Artificial Intelligence Programme from Saïd Business School, University of Oxford
2006 - 2010
BA (HONS) 1st (Top of Class) from De Montfort University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Senior Designation : Senior Strategy Director at WPP Media Denmark
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Insights For Selling To Matthew

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Focus on the results that your product produces, expect some strategic questions in return
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matthew is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Matthew

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Matthew move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Matthew take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Matthew

Personality Compatibility


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