Matthew DeLaney in

Matthew DeLaney

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Vice President Business Intelligence at Publicis Collective
📍 Jersey City, New Jersey, United States

Matthew is a data-focused Vice President at Publicis Collective with over 15 years of experience in AI, analytics, and marketing for retail clients. A graduate of the University of Rochester, he is described by colleagues as a versatile, invaluable, and intelligent leader skilled in leveraging data for business growth.

He once utilized natural language processing to mine social media and medical journals, successfully decreasing client cost-per-click.

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Experience
13 Years
Current Role
Vice President Business Intelligence
Job Level
Senior
Location
Jersey City, New Jersey, United States
Personality Overview

How Matthew shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Matthew cares about

GenAI Business Impact
He shares content on the practical applications and negative outcomes of using Generative AI for business problem-solving, showing a nuanced view of the technology's limits.
AI & Service Models
He has expressed thoughts on how AI and automation challenge the traditional hourly billing model in professional services, indicating an interest in evolving business strategies.
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Career

Work history

12-2023
Vice President Business Intelligence
Publicis Collective
2-2022 - 8-2023
Vice President, Data Science Lead North America
Havas Media Group
9-2020 - 9-2021
Director
FCB Health
2-2018 - 9-2020
Director, Marketing Sciences
Hearts & Science
9-2016 - 2-2018
Associate Director, Global Analytics Lead
PHD
In the press

Media appearances

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Education
Master's degree
University of Rochester - Simon Business School
Bachelor of Science (B.S.)
Furman University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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