Matthew DeLaney

Visionary
DISC Type : Ds

Vice President Business Intelligence at Publicis Collective

Jersey City, New Jersey, United States

Overview

Matthew is a data-focused Vice President at Publicis Collective with over 15 years of experience in AI, analytics, and marketing for retail clients. A graduate of the University of Rochester, he is described by colleagues as a versatile, invaluable, and intelligent leader skilled in leveraging data for business growth.

He once utilized natural language processing to mine social media and medical journals, successfully decreasing client cost-per-click.

Personality Overview

Goal-Oriented

Direct & Assertive

Objective Evaluator

They might take some time to make their mind up but once they do, they don't change it easily.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

GenAI Business Impact
He shares content on the practical applications and negative outcomes of using Generative AI for business problem-solving, showing a nuanced view of the technology's limits.
AI & Service Models
He has expressed thoughts on how AI and automation challenge the traditional hourly billing model in professional services, indicating an interest in evolving business strategies.
Open Source AI
He follows the growth of open-source LLMs, believing they have a competitive advantage over closed systems and noting the low barrier to implementation.

Media Appearances

Matthew has no verified media appearances

Work History

12-2023
Vice President Business Intelligence at Publicis Collective
2-2022 - 8-2023
Vice President, Data Science Lead North America at Havas Media Group
9-2020 - 9-2021
Director at FCB Health
2-2018 - 9-2020
Director, Marketing Sciences at Hearts & Science
9-2016 - 2-2018
Associate Director, Global Analytics Lead at PHD

Education

Master's degree from University of Rochester - Simon Business School
Bachelor of Science (B.S.) from Furman University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Jersey City, New Jersey, United States Job Level : Senior Designation : Vice President Business Intelligence at Publicis Collective
URL has been copied!

Insights For Selling To Matthew

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't shy away from asking hard questions, but be extra polite
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matthew is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Matthew

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Matthew move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Matthew take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Matthew

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.