Matthew Fall

Questioner
DISC Type : c

Director of Growth Engineering at Journey

Denver, Colorado, United States

Overview

Matthew is the Director of Growth Engineering at Journey, with deep expertise in marketing automation and web development, specifically within the higher education sector. A HubSpot Certified Trainer and University of Denver alumnus, he has prior experience as a CTO and is passionate about leveraging technology to empower smaller companies.

Personality Overview

Not Easily Convinced

Price-Sensitive

Value Seeker

It is quite likely of them to ask for pricing or other concessions.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to fully evaluate every situation.

Topics They Care About

Growth Engineering
His current role combines marketing and technology to build solutions that directly drive business growth and user acquisition.
Higher Ed Marketing
He has a specialized focus on helping educational institutions attract and enroll students using inbound marketing and sophisticated CRM tools like HubSpot.
Marketing Automation
As a HubSpot Certified Trainer, he is an expert in using automation to nurture leads and create efficient marketing funnels.

Media Appearances

Matthew has no verified media appearances

Work History

9-2024
Director of Growth Engineering at Journey
6-2022 - 9-2024
Director of Marketing Technology at Direct Development, Inc.
2-2022 - 6-2022
Technology Solutions Manager at Direct Development, Inc.
5-2021 - 11-2024
Chief Technology Officer at Sponstayneous
1-2021 - 2-2022
Marketing Technology Manager at Direct Development, Inc.

Education

2014 - 2018
Bachelor’s Degree from University of Denver
2016 - 2016
Bachelor’s Degree from Universitat Pompeu Fabra

More Information

Social Presence :

Prographics :

Exp : 9 Location : Denver, Colorado, United States Job Level : Mid-senior Designation : Director of Growth Engineering at Journey
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Insights For Selling To Matthew

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matthew is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Matthew

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Matthew move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Matthew take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Matthew

Personality Compatibility


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