Matthew Greeno

Inspirer
DISC Type : di

Director of Engineering at Sierra Nevada Brewing Co.

Chico, California, United States

Overview

Matthew is a results-driven Engineering Director at Sierra Nevada Brewing Co. with over 13 years of leadership in the spirits industry. His expertise spans capital project execution, EH&S management, and process engineering, holding a degree in Chemical Engineering from The University of Kansas and an MBA.

Outside of work, Matthew is a family man and homebrewer with a passion for European Pilsners that was sparked during a trip to Germany. He is an avid sports enthusiast and applies philosophical concepts like "extreme ownership" to his personal and professional life.

Unique fact: Matthew is also a certified Master Distiller whose thesis was dedicated to the history and techniques of gin production.

Personality Overview

Achievment Oriented

Generous

Decisive

They respond well to objective pitches but also attach some value to relationships.  They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Distilled Spirits Industry
Spent nearly 14 years at MGP Ingredients, holding roles from Process Engineer to Corporate Director of Engineering and earning a Master Distiller certification.
Capital Project Execution
Previously managed an annual CAPEX budget of over $60 million across seven manufacturing sites for MGP Ingredients.
Leadership Philosophies
Passionate about servant leadership and writes about applying concepts like "extreme ownership" in his work.

Media Appearances

Matthew has no verified media appearances

Work History

9-2025
Director of Engineering at Sierra Nevada Brewing Co.
2-2022 - 9-2025
Corporate Director, Engineering at MGP Ingredients
1-2021 - 2-2022
Lead Master Distiller at MGP Ingredients
1-2018 - 1-2021
Distillery Process Engineering Manager at MGP Ingredients
1-2011 - 10-2011
Polymer Chemist - QC/R&D at Central Fiber LLC

Education

2018 - 5-2020
Master of Business Administration - MBA from University of Missouri-Kansas City
2005 - 2010
Chemical Engineering from The University of Kansas

More Information

Social Presence :

Prographics :

Exp : 9 Location : Chico, California, United States Job Level : Mid-senior Designation : Director of Engineering at Sierra Nevada Brewing Co.
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Insights For Selling To Matthew

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Focus on the big picture and the strategic value of your product
  • Acknowledge their status and position during the conversation

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matthew is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Matthew

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Matthew move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Matthew take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Matthew

Personality Compatibility


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