Matthew Laredo

Critic
DISC Type : C

Director at The Alexander Group

San Francisco, California, United States

Overview

Matthew has no verified overview

Personality Overview

ROI Driven

Negotiator

Information Seeker

They prefer to analyze logically and value objective facts over emotions.  Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Matthew has no verified topics they care about

Media Appearances

Matthew has no verified media appearances

Work History

9-2023
Director at The Alexander Group
3-2021 - 8-2023
Engagement Manager at The Alexander Group
9-2018 - 2-2021
Consultant at The Alexander Group
7-2016 - 7-2018
Client Manager at Nielsen
10-2014 - 6-2016
Associate Client Manager at Nielsen

Education

Master of Business Administration (M.B.A.) from NYU Stern School of Business
Bachelor of Arts - BA from Claremont McKenna College

More Information

Social Presence :

Prographics :

Exp : 13 Location : San Francisco, California, United States Job Level : Mid-senior Designation : Director at The Alexander Group
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Insights For Selling To Matthew

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Tell them what ROI they can expect
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Make extra effort to not seem pushy or confrontational
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matthew is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Matthew

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Matthew move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Matthew take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Matthew

Personality Compatibility


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