Matthew Lumsden

Questioner
DISC Type : c

Chief Executive Officer at Connected Developments SAS

Newcastle Upon Tyne, England, United Kingdom

Overview

Matthew Lumsden is the CEO and Founder of Connected Energy, a pioneering company developing energy storage systems from second-life electric vehicle batteries. A Northumbria University graduate, he partners with giants like Macquarie, Engie, and Renault to build a new industry focused on sustainability and innovation in cleantech.

He is a passionate advocate for the circular economy and a recognized leader in the energy storage sector. As Chairman of the North East Battery Alliance, he is deeply involved in establishing his local region as a hub for battery technology, demonstrating his commitment to both global innovation and local industry growth.

His company is working towards the ambitious target of deploying 1GWh of energy storage using only second-life batteries by 2030.

Personality Overview

Not Easily Convinced

Price-Sensitive

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Second-Life Batteries
His company's entire business model is built on repurposing electric vehicle batteries for large-scale energy storage systems.
Circular Economy
He frequently highlights the importance of the circular economy, viewing his work as building an entirely new industry based on its principles.
Cleantech Innovation
He focuses on developing new technical solutions and innovative business models within the clean technology space.

Media Appearances

Matthew has no verified media appearances

Work History

3-2025
Chief Executive Officer at Connected Developments SAS
5-2022 - 5-2024
Chairman at North East Battery Alliance
9-2020
Unreasonable Fellow at Unreasonable
1-2014
Chief Executive Officer/Founder at Connected Energy
1-2009
Chief Executive Officer / Founder at Future Transport Systems Ltd

Education

1993 - 1996
BA from Northumbria University
1983 - 1986
Education details unavailable from Huddersfield New Colledge

More Information

Social Presence :

Prographics :

Exp : 23 Location : Newcastle Upon Tyne, England, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at Connected Developments SAS
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Insights For Selling To Matthew

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matthew is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Matthew

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Matthew move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Matthew take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Matthew

Personality Compatibility


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