Matthew Mahon in

Matthew Mahon

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Vice President of Digital Marketing at Tory Burch
📍 New York, New York, United States

Matthew Mahon is the Vice President of Digital Marketing at Tory Burch, where he serves as an AI strategist shaping the future of brand building. With an MBA from NYU Stern and an MS in Big Data, he has a proven track record of driving profitable growth for brands like David Yurman and Ascena.

He led the digital transformation at David Yurman that propelled the brand to the #1 ranking in Gartner/L2’s 2014 Digital IQ Index for Watches & Jewelry.

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Experience
11 Years
Current Role
Vice President of Digital Marketing
Job Level
Senior
Location
New York, New York, United States
Personality Overview

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Priorities

Topics Matthew cares about

AI in Marketing
He is leading the transition to AI-native marketing and writes about Generative AI, LLMs, and AGI on his Substack, "The AI CMO".
Digital Growth Strategy
His experience focuses on using paid and non-paid channels across the entire marketing funnel to drive long-term, sustainable growth for major retail brands.
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Career

Work history

3-2024
Vice President of Digital Marketing
Tory Burch
8-2020 - 2-2024
Senior Director of Digital Marketing
Tory Burch
11-2015 - 7-2018
Associate Vice President of Digital Marketing
Ascena Retail Group, Inc.
1-2014 - 10-2015
Senior Director of Digital Marketing
David Yurman
5-2013 - 12-2013
Director of Digital Marketing
David Yurman
In the press

Media appearances

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Education
MBA
NYU Stern School of Business
Master of Science in Big Data & Business Analytics
ESCP Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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