Matthew Mahon

Reviewer
DISC Type : Ci

Vice President of Digital Marketing at Tory Burch

New York, New York, United States

Overview

Matthew Mahon is the Vice President of Digital Marketing at Tory Burch, where he serves as an AI strategist shaping the future of brand building. With an MBA from NYU Stern and an MS in Big Data, he has a proven track record of driving profitable growth for brands like David Yurman and Ascena.

He led the digital transformation at David Yurman that propelled the brand to the #1 ranking in Gartner/L2’s 2014 Digital IQ Index for Watches & Jewelry.

Personality Overview

Informal Yet Blunt

Challenger

Persuasive & Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

AI in Marketing
He is leading the transition to AI-native marketing and writes about Generative AI, LLMs, and AGI on his Substack, "The AI CMO".
Digital Growth Strategy
His experience focuses on using paid and non-paid channels across the entire marketing funnel to drive long-term, sustainable growth for major retail brands.
Marketing Analytics
Holds a Master's in Big Data & Business Analytics and has implemented advanced tools like media mix modeling and multi-touch attribution to maximize efficiency.

Media Appearances

Matthew has no verified media appearances

Work History

3-2024
Vice President of Digital Marketing at Tory Burch
8-2020 - 2-2024
Senior Director of Digital Marketing at Tory Burch
11-2015 - 7-2018
Associate Vice President of Digital Marketing at Ascena Retail Group, Inc.
1-2014 - 10-2015
Senior Director of Digital Marketing at David Yurman
5-2013 - 12-2013
Director of Digital Marketing at David Yurman

Education

MBA from NYU Stern School of Business
Master of Science in Big Data & Business Analytics from ESCP Business School

More Information

Social Presence :

Prographics :

Exp : 11 Location : New York, New York, United States Job Level : Senior Designation : Vice President of Digital Marketing at Tory Burch
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Insights For Selling To Matthew

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Help them realize that there is no personal risk in making this decision
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matthew is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Matthew

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Matthew move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Matthew take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Matthew

Personality Compatibility


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