Matthew Morgan

Commander
DISC Type : D

Chief Marketing Officer at Paradoor

Brighton, Victoria, Australia

Overview

Matthew Morgan is a Senior Partner and Owner at 24go. ai, specializing in leveraging marketing technology and CRM to scale businesses. He focuses on hands-on execution to drive growth, helping clients raise over $50M in funding. Colleagues describe him as a clever, passionate, and charismatic leader with a collaborative approach.

Outside of his primary work, Matthew has a demonstrated interest in health and wellness, having served as the Editor in Chief for Fitat60, a platform dedicated to helping individuals over 60 improve their quality of life. He appears to value teamwork, frequently acknowledging his team in public posts.

His strategic thinking contributed to a campaign being named one of the worlds 50 best by the Won Report.

Personality Overview

Risk-Taker

Very Quick

Impact-Driven

They take a lot of pride in personal achievements.  They are not always relationship oriented. More than the product, they care about the impact of the product.

Topics They Care About

Marketing Technology
His career is centered on using MarTech, CRM systems, and data to solve problems that slow business growth, with certifications in Salesforce and Hubspot.
Startup Scaling
His agency model is designed to help businesses and their investors scale, having supported client funding rounds of over $50M and exits north of $100M.
GTM Execution
He recently shared an insight that the most successful teams are those "doing fewer things properly, " emphasizing a focus on effective go-to-market execution over pure busyness.

Media Appearances

Matthew has no verified media appearances

Work History

6-2023
Chief Marketing Officer at Paradoor
9-2020
Editor In Chief at Fitat60
8-2017 - 4-2021
CMO, Co-founder at Australian Life Tech
1-2015
Senior Partner/Owner at 24go.ai
1-2015
Martech Advisor at 24go.ai

Education

1995 - 1996
Engineering Foundation MEng from University of Southampton
1996 - 1999
Product Design BA(Hons) from Solent University

More Information

Social Presence :

Prographics :

Exp : 26 Location : Brighton, Victoria, Australia Job Level : Leadership Designation : Chief Marketing Officer at Paradoor
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Insights For Selling To Matthew

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Get to the point quickly instead of spending time doing small talk
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Avoid being too verbose
  • Avoid being a storyteller and don’t try to oversell
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matthew is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Matthew

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Matthew move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Matthew take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Matthew

Personality Compatibility


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