Matthew Peters

Pioneer
DISC Type : isd

Head of Investment at Embassy of Canada in Bern

Bern, Berne, Switzerland

Overview

Matthew Peters is the Head of Investment at the Embassy of Canada in Bern, specializing in fostering growth for Swiss businesses in Canada. His career includes roles as a Director at Deloitte Switzerland and leading Trade & Investment for the British Embassy. Colleagues describe him as an engaging and coaching leader who delivers excellent results.

Matthew shows a keen interest in cultivating future leaders, actively promoting youth engagement in global affairs. He champions discussions on significant social issues, including climate change, health equality, and indigenous voices, highlighting his commitment to creating a positive global impact through collaboration and dialogue.

He has the unique experience of having represented both the United Kingdom and Canada in Switzerland, focusing on international trade and investment.

Personality Overview

Driven But Considerate

Friendly But Fast

Decisive But Friendly

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Swiss-Canadian Investment
His primary role involves attracting and facilitating foreign direct investment from Swiss and Liechtensteiner companies into Canada, as highlighted in his professional activities.
Innovation Ecosystems
He actively promotes Canada's leadership in innovation, organizing events like the Canada Investment Roadshow to connect Swiss businesses with the Canadian tech scene.
Youth Leadership
Frequently posts in support of organizations like One Young World, encouraging young leaders to share their voice on the future of Switzerland and global issues.

Media Appearances

Matthew has no verified media appearances

Work History

5-2018
Head of Investment at Embassy of Canada in Bern
4-2017 - 4-2018
Director - Board and CxO Programmes at Deloitte Switzerland
3-2011 - 3-2017
Head of Trade & Investment at British Embassy (Switzerland) - Department for International Trade
7-2010 - 3-2011
Senior Inward Investment Officer at British Embassy (Switzerland) - Department for International Trade
1-2007 - 2-2010
Product Manager at Sicap - Group

Education

1995 - 1998
BEng (Hons.) from University of York
1990 - 1997
Education details unavailable from Bancrofts School

More Information

Social Presence :

Prographics :

Exp : 23 Location : Bern, Berne, Switzerland Job Level : Mid-senior Designation : Head of Investment at Embassy of Canada in Bern
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Insights For Selling To Matthew

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Build a trustworthy relationship while keeping the product center-stage
  • During followups, use calls or text if needed, they should be fine

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matthew is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Matthew

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Matthew move?

  • They are generally fast movers and can take quick decisions
  • Can Matthew take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Matthew

Personality Compatibility


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