Matthew Reynolds

Commander
DISC Type : D

President, Partner at Thurston Springer Financial

Indianapolis, Indiana, United States

Overview

Matthew Reynolds is the President and Partner at Thurston Springer Financial, an executive with extensive experience in financial services operations, regulatory compliance, and business development. A Certified Regulatory Compliance Professional from The Wharton School, he is often described by colleagues as articulate and a team builder.

He founded the Bristal Lane Group, a financial services consulting practice that was later assumed by national firm McGladrey, where he became National Director.

Personality Overview

Candid & Clear

Risk-Taker

Strong-Willed

They respond better to strong and respectful interactions.  They take a lot of pride in personal achievements. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

Advisor Independence
His career at Thurston Springer and Sanctuary Wealth has focused on building platforms for independent financial advisors, and he actively shares content on making the transition.
Regulatory Compliance
As a former Chief Risk Officer and a Certified Regulatory Compliance Professional, he has authored articles on the impact of regulations like the DOL fiduciary rule on financial practices.
Talent Recruitment
His professional feed indicates a strong and ongoing focus on hiring, suggesting that attracting and onboarding new talent is a key business priority.

Media Appearances

Matt Reynolds – Profile. Featured in Thurston Springer Financial

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Matt Reynolds – Portfolio. Featured in Thurston Springer Financial

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Work History

1-2021
President, Partner at Thurston Springer Financial
8-2019
Founder and President at Bristal Lane Group
8-2014 - 8-2019
President, Wealth Management at Sanctuary Wealth Partners
1-2013 - 8-2014
National Director, Financial Services Consulting at McGladrey (Platinum Financial Solutions)
11-2008 - 1-2013
Chief Risk Officer at HighTower Advisors

Education

2010 - 2010
CRCP from The Wharton School
1998 - 2000
Bachelor of Business Administration from Robert Morris University - Illinois

More Information

Social Presence :

Prographics :

Exp : 17 Location : Indianapolis, Indiana, United States Job Level : Leadership Designation : President, Partner at Thurston Springer Financial
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Insights For Selling To Matthew

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Speak about competitive differentiation that your product offers
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matthew is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Matthew

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Matthew move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Matthew take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Matthew

Personality Compatibility


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