Matthew Smith in

Matthew Smith

Energizer · DISC type I
SVP Marketing - CRM, Loyalty and Customer Insights at Fanatics, Inc.
📍 Jacksonville, Florida, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
19 Years
Current Role
SVP Marketing - CRM, Loyalty and Customer Insights
Job Level
Mid-senior
Location
Jacksonville, Florida, United States
Personality Overview

How Matthew shows up

Believer
Informal
Enthusiastic

Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are friendly, approachable and love to make new connections. They are always positive and upbeat, so take their promises with a pinch of salt.

Priorities

Topics Matthew cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

7-2019 - 1-2026
SVP Marketing - CRM, Loyalty and Customer Insights
Fanatics, Inc.
10-2014 - 7-2019
Vice President Marketing - CRM and Customer Loyalty
Fanatics, Inc.
3-2013 - 10-2014
Vice President CRM, Customer Loyalty and Customer Insights
Best Buy
1-2011 - 3-2013
VP Integrated Marketing, Promotional Planning, Store and Event Marketing
Best Buy
9-2006 - 1-2011
Vice President Loyalty, CRM and Financial Services Marketing
Best Buy
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
1980 - 1984
BA
DePauw University
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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