Matthew Sparrow

Enthusiast
DISC Type : i

Group CEO at Milbank Group

Colchester, England, United Kingdom

Overview

Matthew Sparrow is the Group CEO of Milbank Group, where he is responsible for the overall strategy, sustainable growth, and company culture. An ACCA-qualified accountant, he progressed through finance and director roles within the group before his appointment as CEO, leveraging his expertise in M&A and financial strategy.

Outside of his professional role, Matthew is a keen sportsman with a focus on running and tennis. He also enjoys spending time in his garden with his family, where he grows his own fruit and vegetables.

Interesting fact: Matthew has a passion for gardening and grows his own food at home with his family.

Personality Overview

Consensus Focused

Non-Confrontational

Story Driven

They prefer to build relationships rather than staying totally transactional.  They are generally friendly, so be careful when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Sustainable Growth
His role as Group CEO and his personal passion are focused on driving sustainable growth and overseeing the company's 'people and planet' strategies.
Company Culture
A key part of his responsibility is nurturing and retaining the company's culture as the group expands.
Mergers & Acquisitions
In his previous role as Group Finance Director, he was responsible for negotiations and due diligence on the company's acquisitions.

Media Appearances

Welcoming Our New Group CEO and Finance Director. Featured in Milbank Group – News

See Now

Work History

7-2025
Group CEO at Milbank Group
1-2019 - 7-2025
Group Finance Director at Milbank Group
5-2014 - 12-2018
Financial Director at Milbank Concrete Products Limited
9-2008 - 4-2014
Finance Manager at NIDERA UK LIMITED
9-1998 - 8-2008
Accountant at Butt Cozens

Education

9-1991 - 8-1998
Education details unavailable from Colchester Royal Grammar School
Education details unavailable from Association of Chartered Certified Accountants (ACCA)

More Information

Social Presence :

Prographics :

Exp : 27 Location : Colchester, England, United Kingdom Job Level : Leadership Designation : Group CEO at Milbank Group
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Insights For Selling To Matthew

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Speak from experience about success that the product has seen with other customers
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Avoid overloading them with too much information
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matthew is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Matthew

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Matthew move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Matthew take some risk or not?

  • They can take some low-probability risks if needed.

You And Matthew

Personality Compatibility


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