Matthew Vignieri

Trailblazer
DISC Type : ID

Chief Growth Officer at Skai

New York, New York, United States

Overview

Matthew is a people-first leader and the Chief Growth Officer at Skai, where he spearheads growth strategies and builds strong partnerships across the retail media landscape. He is a Stony Brook University graduate with a long tenure in enterprise software, including Oracle. People who have worked with him describe him as a strong and visionary leader.

Outside of his corporate roles, Matthew has contributed to his community by serving as a Member of the Board of Directors for the Monterey County Film Commission, a non-profit organization dedicated to promoting the local area to the film industry.

Unique fact: He has been actively involved in supporting the film industry through his non-profit board work.

Personality Overview

Friendly But Fast

Informal

Assertive

They will bat for you if they come to believe in you.  A combination of speed and relationship gets the best response from them. They are not against taking risks and can make tough decisions when required.


Topics They Care About

Retail Media Evolution
He is heavily focused on the latest industry trends, frequently posting about Amazon Ads' #unBoxed2025 announcements and their impact on advertising strategy.
Omnichannel Marketing
A core part of his strategy at Skai is breaking down barriers between marketing channels to create integrated, efficient, and intelligent campaigns for brands.
People-First Leadership
He explicitly states that he is a "people-first leader" who believes that building strong relationships, based on clarity and trust, is the key to driving results.

Media Appearances

Matthew has no verified media appearances

Work History

1-2025
Chief Growth Officer at Skai
5-2023 - 1-2025
Chief Revenue Officer at Skai
8-2022 - 5-2023
Managing Director Global Sales at Skai
6-2015 - 1-2017
Member Board of Directors at Monterey County Film Commission
6-2010 - 6-2013
Strategic Accounts - Customer and Social Relationship Management at Oracle Corporation

Education

1978 - 1981
BS from Stony Brook University

More Information

Social Presence :

Prographics :

Exp : 15 Location : New York, New York, United States Job Level : Leadership Designation : Chief Growth Officer at Skai
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Insights For Selling To Matthew

During A Call Or A Meeting

DO's

  • Give them control of the sales process
  • Showcase existing customers and use case-studies to grab their attention
  • Help them visualize the impact of their decision

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matthew is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Matthew

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Matthew move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Matthew take some risk or not?

  • If necessary, they will be ready to take risks.

You And Matthew

Personality Compatibility


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