Matthew Wood

Enthusiast
DISC Type : i

Chief Executive Officer at Natural Innovations

Doncaster, England, United Kingdom

Overview

As CEO of Natural Innovations, Matthew Wood leverages over 25 years of senior leadership experience in the chilled food and ingredients manufacturing sector. He specializes in driving growth, commercial negotiations, and strategic planning for private and PE-backed companies across foodservice, retail, and B2B markets.


He successfully led a Management Buyout (MBO) of his former company, TSC Foods, and managed its subsequent exit.

Personality Overview

Consensus Focused

Non-Confrontational

Optimistic

They prefer to build relationships rather than staying totally transactional.  They are generally friendly, so be careful when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Plant-led Ingredients
He recently led his company's rebranding to Natural Innovations to reinforce its commitment to developing bespoke, plant-led ingredient solutions for the food industry.
M&A Activity
Has direct experience in the purchase and sale of businesses, having personally led a management buyout and a subsequent successful exit.
PE-backed Ventures
His career includes extensive experience working at a senior and board level with companies backed by Private Equity.

Media Appearances

Solina acquires a minority stake in Natural Innovations. Featured in Solina

See Now

Work History

1-2025
Chief Executive Officer at Natural Innovations
3-2020 - 4-2025
Director at Natural Innovations
8-2019 - 3-2020
Director at Self-employed
10-2014 - 8-2019
Managing Director at TSC Foods
12-2001 - 10-2014
Finance Director at TSC Foods

Education

1983 - 1987
Education details unavailable from Doncaster Grammer
1978 - 1983
Education details unavailable from Hill House

More Information

Social Presence :

Prographics :

Exp : 30 Location : Doncaster, England, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at Natural Innovations
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Insights For Selling To Matthew

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Compliment them about their personality if you get a chance
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Avoid overloading them with too much information
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matthew is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Matthew

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Matthew move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Matthew take some risk or not?

  • They can take some low-probability risks if needed.

You And Matthew

Personality Compatibility


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