Rob Burrell

Evaluator
DISC Type : Sdc

Chief Financial Officer at Bespoke Kitchen Foods

West Bridgford, England, United Kingdom

Overview

Rob Burrell is a seasoned finance executive, currently serving as the Chief Financial Officer at Bespoke Kitchen Foods. His career demonstrates extensive experience in financial leadership roles within the food, manufacturing, and leisure industries, with a strong background in financial modeling, private equity, and board-level strategy.

He appears to be a results-oriented leader who takes pride in team accomplishments, celebrating successes like winning "Supplier of the Year. " Rob shows a keen interest in the commercial aspects of the business, including brand promotion and the efficiency of marketing efforts.

He once highlighted a social media advert for its "insanely low" cost-to-time ratio.

Personality Overview

Fast But Analytical

Quality Focused

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Financial Strategy
His career is defined by senior finance roles focusing on forecasting, capital management, and improving financial performance across various companies.
Private Equity
He has direct experience working in private equity-backed environments from his time as a Financial Controller and Finance Director.
Team Recognition
He publicly celebrated his team's achievement in winning a "Supplier of the Year" award, showing he values and acknowledges team success.

Media Appearances

Rob has no verified media appearances

Work History

8-2025
Chief Financial Officer at Bespoke Kitchen Foods
5-2024 - 3-2025
Finance Director at Mellors Group Urban Playground Holdings Ltd
1-2022 - 4-2024
Finance Director at Geary's Bakeries
6-2018 - 12-2021
Group Financial Controller at Denby Pottery Company Ltd
8-2016 - 5-2018
Finance Director at Don Amott Parks Limited

Education

Rob has no verified education history

More Information

Social Presence :

Prographics :

Exp : 15 Location : West Bridgford, England, United Kingdom Job Level : Leadership Designation : Chief Financial Officer at Bespoke Kitchen Foods
URL has been copied!

Insights For Selling To Rob

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rob is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Rob

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Rob move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Rob take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Rob

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.