Matthias Schulz

Judge
DISC Type : Dc

Horizontal Marketing & Communications Manager Software-defined Automation & Innovation at Siemens

Feucht, Bavaria, Germany

Overview

Matthias Schulz is a Marketing and Communications Manager at Siemens Digital Industries, where he spearheads the narrative for Software-defined Automation. He combines his data analytics background with his masters studies in Innovation Communication at TH Nürnberg to bridge startup agility with corporate scale. He is a frequent speaker at major industry events like Hannover Messe.

Personality Overview

Fast But Wary

Quality Focused

Demanding

They are not focused on building rapport and relationships.  More than the product, they care about the effectiveness of the product. They respond better to strong and respectful interactions.

Topics They Care About

Software-defined Automation
He is driving the narrative for Siemens' Software-defined Automation, focusing on blending the agility of IT with the robustness of operational technology (OT).
Innovation Communication
His role and master's degree at TH Nürnberg focus on strategically communicating transformative technologies to the market and building communities around them.
IT/OT Convergence
He frequently highlights how software-defined solutions are creating true convergence between Information Technology and Operational Technology in industrial settings.

Media Appearances

Wie Siemens KI in der Kommunikation einsetzt – mit Matthias Schulz. Featured in Spotify

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Software-defined Automation Part 3: Speeding up automation with IT-like engineering. Featured in Siemens Blog

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Software-defined Automation Part 3: Speeding up automation with IT‑like engineering. Featured in Siemens Blog

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Work History

10-2025
Horizontal Marketing & Communications Manager Software-defined Automation & Innovation at Siemens
10-2023 - 9-2025
Technical Communication, Community & Project Manager SIMATIC AX & Software-defined Automation at Siemens
12-2021 - 10-2023
Technical Marketing, Communications & Project Manager - SIMATIC AX at Siemens
11-2021
Nebenberuflicher Foto- und Videograf at MS - Media Solutions
3-2020 - 11-2021
Leiter Multimedia at Technische Hochschule Nürnberg Georg Simon Ohm

Education

9-2024 - 3-2027
Master of Arts - MA from Technische Hochschule Nürnberg Georg Simon Ohm
3-2023 - 9-2023
Certificate Study Program from Leuphana University of Lüneburg

More Information

Social Presence :

Prographics :

Exp : 7 Location : Feucht, Bavaria, Germany Job Level : Middle Designation : Horizontal Marketing & Communications Manager Software-defined Automation & Innovation at Siemens
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Insights For Selling To Matthias

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Make sure that you circle back fast on any action items, it wins their trust
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Don't try too hard to forge relationships with them
  • Avoid being a storyteller and don’t try to oversell
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matthias is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Matthias

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Matthias move?

  • They can take decisions very fast if you manage to convince them.
  • Can Matthias take some risk or not?

  • The risks don’t matter much to them.

You And Matthias

Personality Compatibility


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