Matthias Wowtscherk

Examiner
DISC Type : cs

Senior Manager, Media Relations- Retail at Diebold Nixdorf

Berlin, Berlin, Germany

Overview

Matthias Wowtscherk is the Senior Manager of Media Relations for Retail at Diebold Nixdorf, focusing on the German, Austrian, and Swiss markets. With an extensive background in agency-side roles at Weber Shandwick, he is a seasoned communications professional specializing in technology. He holds a Bachelor of Arts from Freie Universität Berlin.

Outside of his corporate communications work, he has a keen interest in football, listing a "good dose of football expertise" as one of his personal skills.

He is often quoted in the media explaining the technical details of his companys AI-powered retail solutions.

Personality Overview

Late Adopter

Process Oriented

Tough To Convince

They do not like taking risks at all and go for proven options in the end.  Being observant comes to them naturally. They tend to be clear about their needs and limitations and are unlikely to promise too much.

Topics They Care About

AI in Retail
He is a media spokesperson for Diebold Nixdorf's AI-powered solutions, particularly those aimed at reducing retail shrink and improving checkout efficiency.
Self-Service Technology
His recent communications highlight the modernization of checkout experiences, including self-service options in convenience and grocery stores.
Retail Technology
He actively promotes his company's presence at industry events like the Retail Technology Show and shares insights on in-store digital transformation.

Media Appearances

Diebold Nixdorf Incorporated : and LOC Software to Provide Enhanced Self-Checkout. Featured in MarketScreener

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Diebold Nixdorf Incorporated : Brings Full-Store AI Capabilities to NRF Retail’s Big Show. Featured in Finnhub

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EDEKA Paschmann First German Retailer to Use Diebold Nixdorf's AI-Powered Solution to Combat Shrink at Self-Checkout. Featured in PR Newswire

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Work History

7-2021
Senior Manager, Media Relations- Retail at Diebold Nixdorf
4-2019 - 6-2021
Account Director, Media Relations at Weber Shandwick
10-2017 - 3-2019
Senior Manager, Media Relations at Weber Shandwick
4-2011 - 9-2017
Senior Account Manager at Weber Shandwick
7-2008 - 3-2011
Junior Account Manager at 360°communications GmbH

Education

2003 - 2006
Bachelor of Arts from Freie Universität Berlin

More Information

Social Presence :

Prographics :

Exp : 18 Location : Berlin, Berlin, Germany Job Level : Middle Designation : Senior Manager, Media Relations- Retail at Diebold Nixdorf
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Insights For Selling To Matthias

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matthias is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Matthias

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Matthias move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Matthias take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Matthias

Personality Compatibility


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