Matthijs (Matt) Van Leeuwen

Evaluator
DISC Type : dcs

Adjunct Professor of Practice at Faculty of Engineering and Technology, Sunway University

United Kingdom

Overview

As Chief Innovation Officer at Sunway Group and CEO of Sunway iLabs, Matthijs van Leeuwen drives innovation across deep tech, AI, healthcare, and sustainable cities. With a background in biomedical science and business from his time in the Netherlands and the UK, he is a key figure in building Malaysias tech ecosystem through venture building and corporate VC.

Personality Overview

Hard To Convince

Thorough Evaluator

Quality Focused

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Venture Building
He is the CEO of Sunway iLabs, which focuses on venture building, and Director of initiatives like Sunway XFarms and 42 Kuala Lumpur.
Sustainable Cities
His work involves transforming Sunway City Kuala Lumpur into a smart sustainable city and he shows interest in cutting-edge climate and sustainability research.
Deep Tech Innovation
He is passionate about innovations that create significant impact, particularly in deep tech, AI, and healthcare, as seen in his interest in non-invasive tumor therapy.

Media Appearances

Matthijs has no verified media appearances

Work History

7-2025
Adjunct Professor of Practice at Faculty of Engineering and Technology, Sunway University
9-2020
Director at Sunway XFarms
7-2020
Director at 42 Kuala Lumpur
2-2020
Chief Innovation Officer at Sunway Group
9-2016
CEO at Sunway iLabs

Education

Education details unavailable from University of Cambridge
Education details unavailable from Utrecht University

More Information

Social Presence :

Prographics :

Exp : 17 Location : United Kingdom Job Level : Leadership Designation : Adjunct Professor of Practice at Faculty of Engineering and Technology, Sunway University
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Insights For Selling To Matthijs (Matt)

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matthijs (Matt) is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Matthijs (Matt)

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Matthijs (Matt) move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Matthijs (Matt) take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Matthijs (Matt)

Personality Compatibility


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