Maureen Shaffer

Commander
DISC Type : D

Founder and CEO – Fractional Chief Marketing Officer, Medical Device Commercialization Consulting at Mingletoe LLC

New York City Metropolitan Area, United States

Overview

Maureen Shaffer is the CEO of Mingletoe, a strategic advisory firm for medical device startups. With 30 years of experience, including three VP of Marketing roles and a BSE from Duke University, she guides companies on market access and messaging. Colleagues describe her as one of the brightest and most effective professionals they know.

Beyond her advisory work, Maureen is passionate about teaching and mentoring founders, frequently leading workshops and speaking at industry events. She has a growing interest in the fields of autoimmune diseases and gut microbiome health, from pediatric to geriatric applications, indicating a forward-looking perspective on healthcare innovation.

Unique fact: Maureen hosts the "Message Engineer for the Medtech Startup Show," a podcast dedicated to helping founders create clear and compelling messaging.

Personality Overview

Risk-Taker

Impact-Driven

Candid & Clear

They put a lot of effort into ensuring personal success.  They are less concerned about the product and more about its potential impact. They respond better to strong and respectful interactions.

Topics They Care About

Medtech Go-to-Market
Her firm specializes in U.S. market access, reimbursement strategies, and building a powerful clinical and economic story for new medical devices.
Startup Messaging
Hosts the "Message Engineer" podcast and teaches workshops focused on helping medtech startups craft clear, compelling, and competitive messages to drive funding and revenue.
Raising Venture Capital
She actively advises founders on pitch deck messaging and shares insights on navigating the current fundraising climate to secure investment.

Media Appearances

Maureen has no verified media appearances

Work History

5-2012
Founder and CEO – Fractional Chief Marketing Officer, Medical Device Commercialization Consulting at Mingletoe LLC
4-2009 - 3-2012
Vice President of Life Sciences (Officer) at Prolifiq Software
12-2007 - 3-2009
Vice President of Marketing (Officer) at Flowonix Medical (formerly Inset Technologies)
9-2004 - 11-2007
Vice President of Marketing (Officer) at AtriCure, Inc.
1999 - 2002
Director of Marketing at Converge Medical

Education

BSE from Duke University
Economics from University of California, Berkeley

More Information

Social Presence :

Prographics :

Exp : 37 Location : New York City Metropolitan Area, United States Job Level : Leadership Designation : Founder and CEO – Fractional Chief Marketing Officer, Medical Device Commercialization Consulting at Mingletoe LLC

Interested in

Lifestyle

Maureen is writing her first book chapter on medical device marketing., Maureen loves to teach, spea...

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Insights For Selling To Maureen

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Do not spend too much time focusing on product tech or features
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Maureen is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Maureen

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Maureen move?

  • If convinced, they can reach decisions quite fast.
  • Can Maureen take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Maureen

Personality Compatibility


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