Maureen Shaffer in

Maureen Shaffer

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Founder and CEO – Fractional Chief Marketing Officer, Medical Device Commercialization Consulting at Mingletoe LLC
📍 New York City Metropolitan Area, United States

Maureen Shaffer is the CEO of Mingletoe, a strategic advisory firm for medical device startups. With 30 years of experience, including three VP of Marketing roles and a BSE from Duke University, she guides companies on market access and messaging. Colleagues describe her as one of the brightest and most effective professionals they know.

Beyond her advisory work, Maureen is passionate about teaching and mentoring founders, frequently leading workshops and speaking at industry events. She has a growing interest in the fields of autoimmune diseases and gut microbiome health, from pediatric to geriatric applications, indicating a forward-looking perspective on healthcare innovation.

Unique fact: Maureen hosts the "Message Engineer for the Medtech Startup Show," a podcast dedicated to helping founders create clear and compelling messaging.

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Experience
37 Years
Current Role
Founder and CEO – Fractional Chief Marketing Officer, Medical Device Commercialization Consulting
Job Level
Leadership
Location
New York City Metropolitan Area, United States
Personality Overview

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Priorities

Topics Maureen cares about

Medtech Go-to-Market
Her firm specializes in U.S. market access, reimbursement strategies, and building a powerful clinical and economic story for new medical devices.
Startup Messaging
Hosts the "Message Engineer" podcast and teaches workshops focused on helping medtech startups craft clear, compelling, and competitive messages to drive funding and revenue.
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Career

Work history

5-2012
Founder and CEO – Fractional Chief Marketing Officer, Medical Device Commercialization Consulting
Mingletoe LLC
4-2009 - 3-2012
Vice President of Life Sciences (Officer)
Prolifiq Software
12-2007 - 3-2009
Vice President of Marketing (Officer)
Flowonix Medical (formerly Inset Technologies)
9-2004 - 11-2007
Vice President of Marketing (Officer)
AtriCure, Inc.
1999 - 2002
Director of Marketing
Converge Medical
In the press

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Education
BSE
Duke University
Economics
University of California, Berkeley
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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