Mauricio Obregon Palazuelos

Critic
DISC Type : C

Managing Partner Drago America at www.dragoamerica.com

Austin, Texas, United States

Overview

Mauricio Obregon Palazuelos is the CEO of EPC Equipos and Managing Partner at Drago America. With education in Alta Dirección from IPADE Business School and a Master in Coffee Economics and Science, he brings a unique blend of business acumen and specialized industry knowledge.

He is deeply involved in the commercial kitchen and coffee equipment industries, focusing on professional solutions for coffee shops and gelato stores. His posts indicate a strong interest in the craft and business of gelato and specialty coffee.

Mauricio holds a Master in Coffee Economics and Science from Università degli Studi di Trieste, highlighting his specialized expertise.

Personality Overview

Critic

Information Seeker

Precise

It is very likely that they will negotiate pricing or other important terms.  Unless the value is proven by data, they are unlikely to value fancy features. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Specialty Coffee
Mauricio's companies distribute high-end coffee equipment (Cimbali, Faema, Rocket, Mazzer) and he actively shares news about barista champions and coffee innovation.
Gelato Business
As CEO of EPC Equipos, he provides Carpigiani gelato machines and promotes the profitability and market opportunity of artisanal gelato stores.
Commercial Kitchen Equipment
As Managing Partner of Drago America, he focuses on distributing durable and high-value restaurant and foodservice equipment.

Media Appearances

Mauricio has no verified media appearances

Work History

1-2023
Managing Partner Drago America at www.dragoamerica.com
1-2005
CEO at EPC Equipos

Education

2016 - 2017
Alta Dirección from IPADE Business School
2014 - 2015
Master in Coffee Economics and Science from Università degli Studi di Trieste

More Information

Social Presence :

Prographics :

Exp : 21 Location : Austin, Texas, United States Job Level : Leadership Designation : Managing Partner Drago America at www.dragoamerica.com
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Insights For Selling To Mauricio

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mauricio is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Mauricio

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Mauricio move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Mauricio take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Mauricio

Personality Compatibility


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