Mauricio Toro

Inquirer
DISC Type : cd

Senior Director of Digital Innovation at Acumed

Greater Orlando, United States

Overview

Mauricio Toro is the CEO and Co-Founder of TECHFIT Digital Surgery, a medical technology firm specializing in patient-specific implants. Leveraging a unique background as a motorsport engineer and aerodynamicist, he has led his team to achieve FDA clearance, secure multiple patents, and establish a research partnership with the Mayo Clinic. He is also an investment committee member at Invictum Capital.

Originally from Colombia, Mauricio is now an adoptive Floridian who has successfully relocated and grown his company in Daytona Beach. His personal posts show an interest in history, particularly that of Florida and the American frontiers. He is passionate about motorsports and believes in making the world better through small, consistent actions.

Unique fact: He pivoted his career from designing aerodynamics for Formula 3 race cars to innovating in the medical device field.

Personality Overview

Judgemental

ROI Conscious

Upfront

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They care equally about the product and its potential impact.

Topics They Care About

Digital Surgery
His company, TECHFIT, is built around using digital planning and 3D printing to create patient-specific surgical implants, a topic he frequently discusses in interviews.
MedTech Innovation
He was inspired to bring the advanced simulation technology used in motorsports to the conservative orthopedic field, and holds several patents for medical devices.
Startup Ecosystems
He actively engages with and praises the Central Florida tech scene, serves on an early-stage investment committee, and has utilized various local incubator programs to grow his business.

Media Appearances

Mauricio has no verified media appearances

Work History

11-2025
Senior Director of Digital Innovation at Acumed
11-2024
Member of the Board of Directors at The Sterling Council
1-2022
Advisor at Novineer
10-2020
Chairman at Smart Internal Mobility
5-2020 - 1-2021
Board of Trustees Member at InnspiraMED Foundation

Education

2009 - 2010
Msc.in Motorsport Engineering and Management from Cranfield University
2007 - 2009
Mechanical Engineer from Ecole nationale d'Ingénieurs de Metz

More Information

Social Presence :

Prographics :

Exp : N/A Location : Greater Orlando, United States Job Level : Senior Designation : Senior Director of Digital Innovation at Acumed
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Insights For Selling To Mauricio

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Get to the point quickly instead of spending too much time on pleasantries
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Avoid long winding pitches, stay objective
  • Don’t expect them to change their mind quickly if they say no once
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mauricio is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Mauricio

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Mauricio move?

  • Their decision making speed is somewhere in the middle.
  • Can Mauricio take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Mauricio

Personality Compatibility


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