Mauricio Valdespino Amaya

Critic
DISC Type : C

Corporate and Product PR Manager, Mexico & Colombia at Apple

Miguel Hidalgo, Mexico City, Mexico

Overview

Mauricio Valdespino Amaya is a marketing and PR professional with over 16 years of experience shaping communications strategy in Latin America. Described by colleagues as talented and passionate, he has deep expertise in the luxury fashion and technology sectors, having held senior roles at Dolce&Gabbana and H&M.

He successfully transitioned his career from fashion editorial and luxury brand management to his current role leading corporate and product PR for Apple across Mexico and Colombia.

Personality Overview

ROI Driven

Information Seeker

Precise

They prefer to analyze logically and value objective facts over emotions.  They are quite likely to negotiate on pricing or other key terms. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Tech Product Launches
He is responsible for the communication strategy for major Apple products like the iPhone, iPad, and Apple Watch in Mexico and Colombia.
Luxury Brand PR
He previously led communications for Dolce&Gabbana in Latin America, managing high-profile events, including visits from the designers themselves.
Editorial Content
His background as a Fashion Editor at Glamour Magazine involved generating creative ideas and managing fashion productions for covers and photoshoots.

Media Appearances

Mauricio has no verified media appearances

Work History

2-2022
Corporate and Product PR Manager, Mexico & Colombia at Apple
3-2018 - 2-2022
Communications & Public Relations Senior Manager Latin America & Caribbean at DOLCE&GABBANA S.r.l
3-2014 - 3-2018
Communications & Public Relations Manager Latin America & Caribbean at DOLCE&GABBANA S.r.l
4-2012 - 3-2014
Showroom Manager & Social Media Responsible at H&M
11-2007 - 4-2012
Fashion Editor Glamour Magazine & Online Editor at glamour.mx at Condé Nast Mexico & Latin America

Education

2005 - 2005
Master in Advertising from Istituto Europeo di Design
2000 - 2004
Marketing from Universidad del Valle de México

More Information

Social Presence :

Prographics :

Exp : 18 Location : Miguel Hidalgo, Mexico City, Mexico Job Level : Middle Designation : Corporate and Product PR Manager, Mexico & Colombia at Apple
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Insights For Selling To Mauricio

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready to answer many clarity-seeking questions and requests for information
  • Tell them what ROI they can expect

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don't give superficial answers, they are easily rattled by them
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mauricio is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Mauricio

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Mauricio move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Mauricio take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Mauricio

Personality Compatibility


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