Maurizio Andrea Bormetti

Critic
DISC Type : C

Head of Marketing & Communication OPEL ITALY at Stellantis

Milan, Lombardy, Italy

Overview

Maurizio Andrea Bormetti is a seasoned marketing and sales leader with over a decade of experience in the automotive sector. As Head of Marketing & Communication for Opel Italy, he drives brand growth, go-to-market strategies, and digital performance. He holds both Bachelors and Masters degrees from Università Cattolica del Sacro Cuore.

Beyond his automotive expertise, Maurizio has a demonstrated interest in the hospitality world, holding a professional certification in Food & Beverage Management. This suggests a personal passion for the culinary industry and strategic brand management in diverse consumer sectors.

He recently launched the new Opel Frontera with an innovative campaign, creating an Artwall in Milan that fused urban art with automotive design by applying metallic car wrap to a building.

Personality Overview

Objective Thinker

Precise

Negotiator

They don’t appreciate bells and whistles unless backed by data.  They like to do things independently and don’t look for support from others. They choose to analyze logically and value facts to emotions.

Topics They Care About

Innovative Marketing
Fuses automotive design with urban art and gaming, as seen in the recent Opel Frontera "Artwall" and Corsa GSE Vision concept for Gran Turismo 7.
Strategic Product Launches
Currently leading major launches for Opel's new SUV lineup, focusing on repositioning the brand and capturing greater market share in Italy.
Digital Brand Growth
Combines expertise in digital performance and brand strategy to enhance brand equity, sales conversion, and customer engagement in a competitive market.

Media Appearances

Maurizio Andrea Bormetti nuovo Direttore Marketing Opel Italia. Featured in Stellantis Media

See Now

Work History

11-2024
Head of Marketing & Communication OPEL ITALY at Stellantis
1-2021 - 11-2024
Head of Sales and Marketing Operations PEUGEOT ITALY at Stellantis
4-2018 - 1-2021
Sales Area Manager PEUGEOT ITALY at Groupe PSA
12-2015 - 4-2018
Product Marketing Manager CITROEN ITALY at Groupe PSA
4-2015 - 11-2015
Product Manager at Rhiag s.r.l.

Education

2011 - 2013
Master's Degree from Università Cattolica del Sacro Cuore
2008 - 2011
Bachelor's Degree from Università Cattolica del Sacro Cuore

More Information

Social Presence :

Prographics :

Exp : 11 Location : Milan, Lombardy, Italy Job Level : Mid-senior Designation : Head of Marketing & Communication OPEL ITALY at Stellantis
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Insights For Selling To Maurizio Andrea

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try too hard to build a relationship with them
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Maurizio Andrea is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Maurizio Andrea

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Maurizio Andrea move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Maurizio Andrea take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Maurizio Andrea

Personality Compatibility


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