Max Bloom

Observer
DISC Type : ci

Executive Director, Insights & Growth at KQED

San Francisco, California, United States

Overview

Max is a strategy and analytics executive at KQED, where he drives growth through applied AI, research, and new revenue initiatives. A software developer with a law degree, his expertise includes leading global research programs for major tech companies like Google, Meta, and Amazon during his time at Known.

He is involved in the media venture capital community, serving on an investment committee for a fund that supports early-stage media startups. He also collaborates with academic institutions like UC Berkeleys School of Journalism on projects that combine technology with public interest, such as improving the UX of public databases.

Unique fact: He is a software developer who went to law school and now leads growth and AI strategy for a major public media company.

Personality Overview

Curious

Value Driven

Assertive

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Applied AI in Media
His role at KQED explicitly includes leading "applied AI" projects to drive growth, and he has posted about his views on AI tools in the workplace.
Audience Analytics
His career at KQED has focused on revitalizing the research function and building a modern analytics team to better understand and grow the audience.
Media Ventures
Serves on the investment committee for the Horizon Fund, which provides capital to early-stage ventures innovating in the media space.

Media Appearances

Max has no verified media appearances

Work History

8-2025
Executive Director, Insights & Growth at KQED
5-2025
Investment Committee at Glen Nelson Center at American Public Media Group
12-2024
Advisor at Future Tilt
8-2023 - 10-2025
Director of Audience Insights and Intelligence at KQED
6-2022 - 8-2023
Associate Director, Strategy & Insights at Known

Education

2003 - 2007
Bachelor of Arts (B.A.) from University of Richmond
8-2020 - 5-2024
Doctor of Law - JD from Golden Gate University, School of Law

More Information

Social Presence :

Prographics :

Exp : 20 Location : San Francisco, California, United States Job Level : Senior Designation : Executive Director, Insights & Growth at KQED
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Insights For Selling To Max

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Focus on immediate action-items rather than the larger goals
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Max is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Max

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Max move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Max take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Max

Personality Compatibility


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