Max Carter

Enigma
DISC Type : dic

Business Development Executive at Sona (getsona.com)

United Kingdom

Overview

Max Carter is a business development professional in the hospitality tech sector at Sona. With a background spanning roles at MedialakeAI and Salesloft, he is experienced in B2B international sales and sales engagement platforms. He is also a certified Salesloft Platform Expert.

Based on his engagement with industry events in London and Paris, Max demonstrates a keen interest in the European tech scene. His commentary shows a passion for learning about emerging technologies and their impact on various business functions, a curiosity that may stem from his History degree from the University of Northampton.

He consistently follows and promotes discussions on the future of AI in marketing and creative workflows.

Personality Overview

Fast Follower

Hard To Convince

Friendly Yet Blunt

They are likely to ask many questions and look heavily for supporting proof as well as information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince.

Topics They Care About

AI in Marketing
He actively follows and shares content from events and speakers discussing how AI is transforming marketing and creative operations.
Sales Engagement
As a certified Salesloft Platform Expert and former employee, he is a vocal advocate for sales engagement as a must-have technology.
Hospitality Tech
[Predicted] His current role at Sona is focused on technology solutions for the hospitality industry, indicating a core professional interest.

Media Appearances

Max has no verified media appearances

Work History

1-2026
Business Development Executive at Sona (getsona.com)
4-2024 - 10-2025
Enterprise Business Development at MedialakeAI
5-2023 - 3-2024
Account Executive at MessageBird
1-2022 - 4-2023
Sales Development Representative at Salesloft
9-2019 - 12-2021
Business Development Representative at TouchBistro

Education

2015 - 2017
History from University of Northampton

More Information

Social Presence :

Prographics :

Exp : 7 Location : United Kingdom Job Level : Junior Designation : Business Development Executive at Sona (getsona.com)
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Insights For Selling To Max

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Build rapport slwly without rushing, it will come handy to handle hard questions later

DONT's

  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Max is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Max

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Max move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Max take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Max

Personality Compatibility


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