Max Lee

Examiner
DISC Type : cs

Sales Manager at BYD UK

United Kingdom

Overview

Max Lee is the Account Manager for the UK & Ireland at BYD Energy Storage, where he manages key accounts and partnerships. A graduate of Xian International Studies University, his background includes developing new business opportunities in the United States market and managing the entire sales cycle, from lead generation to order processing.

Outside of his professional role, Max has recently experienced a significant life change by relocating to the UK in 2025. He expresses gratitude for the support he has received while adapting to a new country and enjoys building strong connections with colleagues and partners, having recently hosted visitors from Ireland.

Interesting fact: 2025 was his first year living in the United Kingdom.

Personality Overview

Tough To Convince

Status Quo Seeker

Overcautious

They tend to be clear about their needs and limitations and are unlikely to promise too much.  They are thorough and always follow a systematic approach. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Energy Storage Partnerships
He frequently posts about hosting partners like Rexel and promoting joint training events, showing a focus on collaborative growth in the renewable energy sector.
BatteryBox Technology
Actively promotes the technical aspects of BYD's BatteryBox systems, including new training opportunities for installers on specific product combinations.
UK & Ireland Market
His role is specifically focused on the UK and Ireland, indicating a deep interest in the region's energy market trends, challenges, and key players.

Media Appearances

Max has no verified media appearances

Work History

4-2025
Sales Manager at BYD UK
8-2024
Country Sales Manager at BYD BatteryBox
9-2023
Country Sales Manager at BYD BatteryBox
7-2021 - 9-2023
Regional Sales at Victory Giant Technology (Huizhou) Co.,Ltd

Education

2017 - 2021
Bachelor's degree from Xi'an International Studies University

More Information

Social Presence :

Prographics :

Exp : 4 Location : United Kingdom Job Level : Middle Designation : Sales Manager at BYD UK
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Insights For Selling To Max

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Max is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Max

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Max move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Max take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Max

Personality Compatibility


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