Max Longin in

Max Longin

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Chief Executive Officer at DealerBuilt
📍 Deerfield, Illinois, United States

Max Longin is the CEO of DealerBuilt, a seasoned technology executive, and a two-time SaaS founder. He has successfully grown two companies, Club Automation and RevenueWell, from startups to strategic private equity exits. People who have worked with him describe him as knowledgeable, innovative, and an extremely competent IT professional. He holds a BS from the University of Illinois Chicago.

Max’s career shows a deep immersion in the technology world, with a particular focus on building and scaling software solutions. His recent thoughts touch upon the evolution of technology, from the Y2K era to the current AI-driven landscape. He also has an interest in major technology companies like Microsoft and Google.

Unique fact: He founded two SaaS companies and led both to successful private equity acquisitions.

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Experience
17 Years
Current Role
Chief Executive Officer
Job Level
Leadership
Location
Deerfield, Illinois, United States
Personality Overview

How Max shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Max cares about

AI in Automotive
He actively posts about the need for dealership systems to be fundamentally ready for AI, viewing it as a core component for the future, not an add-on.
SaaS Founder Experience
He has founded two successful SaaS companies and guided them through growth, transformation, and eventual acquisition by private equity firms.
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Career

Work history

4-2023
Chief Executive Officer
DealerBuilt
12-2022 - 4-2023
Chief Technology Officer
DealerBuilt
11-2022
Board Member
RevenueWell
12-2009 - 11-2022
CTO, Co-Founder & Board Member (Acquired by Marlin Equity)
RevenueWell
1-2009 - 1-2018
CTO & Founder (acquired by Daxko)
Club Automation
In the press

Media appearances

DealerBuilt Unveils Game-Changing Updates at NADA 2024. Featured in PR Newswire
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DMS software provider DealerBuilt acquires fixed ops platform. Featured in Automotive News (Autonews)
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Education
2000 - 2003
BS
University of Illinois Chicago
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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