Max Longin

Collaborator
DISC Type : is

Chief Executive Officer at DealerBuilt

Deerfield, Illinois, United States

Overview

Max Longin is the CEO of DealerBuilt, a seasoned technology executive, and a two-time SaaS founder. He has successfully grown two companies, Club Automation and RevenueWell, from startups to strategic private equity exits. People who have worked with him describe him as knowledgeable, innovative, and an extremely competent IT professional. He holds a BS from the University of Illinois Chicago.

Max’s career shows a deep immersion in the technology world, with a particular focus on building and scaling software solutions. His recent thoughts touch upon the evolution of technology, from the Y2K era to the current AI-driven landscape. He also has an interest in major technology companies like Microsoft and Google.

Unique fact: He founded two SaaS companies and led both to successful private equity acquisitions.

Personality Overview

Consensus Builder

Good Listener

Example Driven

Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.  They are more likely to go for proven solutions. Win-win scenarios can appeal strongly to them.

Topics They Care About

AI in Automotive
He actively posts about the need for dealership systems to be fundamentally ready for AI, viewing it as a core component for the future, not an add-on.
SaaS Founder Experience
He has founded two successful SaaS companies and guided them through growth, transformation, and eventual acquisition by private equity firms.
Technology Modernization
He recently celebrated a major company milestone of moving to a fully native AWS backend, positioning it as a step toward a new generation DMS platform.

Media Appearances

DealerBuilt Unveils Game-Changing Updates at NADA 2024. Featured in PR Newswire

See Now

DMS software provider DealerBuilt acquires fixed ops platform. Featured in Automotive News (Autonews)

See Now

Work History

4-2023
Chief Executive Officer at DealerBuilt
12-2022 - 4-2023
Chief Technology Officer at DealerBuilt
11-2022
Board Member at RevenueWell
12-2009 - 11-2022
CTO, Co-Founder & Board Member (Acquired by Marlin Equity) at RevenueWell
1-2009 - 1-2018
CTO & Founder (acquired by Daxko) at Club Automation

Education

2000 - 2003
BS from University of Illinois Chicago

More Information

Social Presence :

Prographics :

Exp : 17 Location : Deerfield, Illinois, United States Job Level : Leadership Designation : Chief Executive Officer at DealerBuilt
URL has been copied!

Insights For Selling To Max

During A Call Or A Meeting

DO's

  • Show genuine interest in solving their problems
  • When asking them questions, sound relatable and informal
  • Use phrases like ‘trust me when’, ‘your team will love’ etc.

DONT's

  • Don’t push them to make decisions very fast, let them take their time
  • Don’t give the impression of being unproven or risky
  • Don’t get into excessive details unless prompted

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Max is

  • Relationships can play a major role, followed by low risk and strong market validation.
  • Will you ever get a clear answer from Max

  • They are not very direct, and unlikely to say no to your face.

Insights For Deal Planning

    How fast (or slow) will Max move?

  • They can take their time to make decisions, even if they are constantly involved and friendly.
  • Can Max take some risk or not?

  • It is unlikely that they will take many risks.

You And Max

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.