Max Rathmann

Critic
DISC Type : C

Interieur Designverantwortlicher / Interieur Design Manager BMW i3 Neue Klasse at BMW Group

Greater Munich Metropolitan Area, Germany

Overview

Max Rathmann is a dedicated interior design specialist at BMW Group, currently leading the design for the futuristic Neue Klasse i3. With a long history at BMW, his work includes the interior of the BMW X6. He holds a degree in Transportation Design from the Hochschule München University of Applied Sciences.

He has a deep personal passion for the artistic side of automotive design. Max takes great pride in his creative process, extending beyond his corporate role to include personal sketchwork, artwork, and collages which he shares publicly.

His personal sketchwork was selected and showcased by BMW at the prestigious Salone del Mobile Milano in 2023.

Personality Overview

Critic

Objective Thinker

Negotiator

They don’t appreciate bells and whistles unless backed by data.  They are quite likely to negotiate on pricing or other key terms. They like to do things independently and don’t look for support from others.

Topics They Care About

Automotive Interiors
As the Interior Design Manager for the BMW i3 Neue Klasse and having designed the BMW X6 interior, this is his core professional focus.
Electric Vehicle Design
His current lead role on the all-electric 'Neue Klasse i3' places him at the center of BMW's next-generation vehicle design and strategy.
Creative Artwork
He is proud to share his personal sketchwork, artwork, and collages, having had them featured at the Salone del Mobile Milano.

Media Appearances

Max has no verified media appearances

Work History

8-2023
Interieur Designverantwortlicher / Interieur Design Manager BMW i3 Neue Klasse at BMW Group
12-2013
Interieur Design Specialist at BMW Group
2011 - 2013
Interieur Designer at BMW Group
2005 - 2011
Automotiv Designer / Illustrator / Industrial Designer at Freelance Designer

Education

1999 - 2005
Diplom Designer Fh - Schwerpunkt Transportation Design from Hochschule München University of Applied Sciences

More Information

Social Presence :

Prographics :

Exp : 21 Location : Greater Munich Metropolitan Area, Germany Job Level : Middle Designation : Interieur Designverantwortlicher / Interieur Design Manager BMW i3 Neue Klasse at BMW Group
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Insights For Selling To Max

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Tell them what ROI they can expect
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Do not use very emotional or colorful language
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Max is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Max

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Max move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Max take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Max

Personality Compatibility


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